How To Avoid Bad Marketing And Sales Positioning With April Dunford podcast

1y ago 18:43

April Dunford에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 April Dunford 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Today I dive deep into how to avoid bad marketing and sales and why sometimes this includes actively sharing who your product isn’t for. I go into greater detail about the following:

Understanding that your product is only a part of your business
How to craft great marketing and sales
Why a formal positioning process impacts your sales and marketing strategy
The core of sales and marketing is understanding your differentiated value
How to build the story for your positioning

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If you want to skip ahead:

(00:00) Today’s topic: how to avoid terrible marketing and sales

(01:55) Why thinking the product is the only thing is dangerous

(03:35) Ask yourself this question

(07:24) How to craft great marketing and sales

(10:37) Understand your differentiated value

(11:05) How to craft the story for your sales team

(17:05) Thanks for listening

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Where To Find April Dunford:

Podcast Website: https://www.positioning.show/

Personal Website: https://www.aprildunford.com/

LinkedIn: https://www.linkedin.com/in/aprildunford/

Instagram: https://www.instagram.com/aprildunford/

Twitter: https://twitter.com/aprildunford

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Referenced:

Everybody Hates Marketers: https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195

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Production and marketing by https://penname.co/

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