Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
The South West is home to two UNESCO World Heritage Sites, a UNESCO Geopark, and the first National Marine Park, among many other natural assets, but how do we recognise these assets as critical infrastructure that support the economy, public health, and climate resilience? In this episode of Beyond Brunel, Chris Ackland is joined by Julian Gray, Director of the South West Coast Path Association, and Dr. Catherine Broomfield, Vice Chair of the Trustees at the Campaign for National Parks. They explore the vital intersection of tourism, landscape, and infrastructure and how we can protect our green infrastructure for future generations. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios, Plymouth - Podcast Studios in Devon serving the South West.
The South West is home to two UNESCO World Heritage Sites, a UNESCO Geopark, and the first National Marine Park, among many other natural assets, but how do we recognise these assets as critical infrastructure that support the economy, public health, and climate resilience? In this episode of Beyond Brunel, Chris Ackland is joined by Julian Gray, Director of the South West Coast Path Association, and Dr. Catherine Broomfield, Vice Chair of the Trustees at the Campaign for National Parks. They explore the vital intersection of tourism, landscape, and infrastructure and how we can protect our green infrastructure for future generations. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios, Plymouth - Podcast Studios in Devon serving the South West.
What is the circular economy and how is the South West approaching circularity in order to make strides towards sustainability? In this episode of Beyond Brunel, Christopher Ackland is joined by Hannah Lawrie, Global Practice Director at Ricardo, and Tim Danson, Director of Sustainability and Energy at Pick Everard, to explore the concept of circularity and what it will take to transition from a linear economy to a more regenerative model. Together they discuss what a closed-loop system looks like, innovative business models, the importance of collaboration, the role of data, and inspiring case studies from the South West, including Filton Airfield and Arc Marine. From the South West Infrastructure Partnership , supported by ICE South West . Produced by Fresh Air Studios , Plymouth - One of the largest podcast facilities in the South West .…
The South West is home to two UNESCO World Heritage Sites, a UNESCO Geopark, and the first National Marine Park, among many other natural assets, but how do we recognise these assets as critical infrastructure that support the economy, public health, and climate resilience? In this episode of Beyond Brunel, Chris Ackland is joined by Julian Gray, Director of the South West Coast Path Association, and Dr. Catherine Broomfield, Vice Chair of the Trustees at the Campaign for National Parks. They explore the vital intersection of tourism, landscape, and infrastructure and how we can protect our green infrastructure for future generations. From the South West Infrastructure Partnership , supported by ICE South West . Produced by Fresh Air Studios, Plymouth - Podcast Studios in Devon serving the South West.…
Electricity demand could quadruple by 2050 to support decarbonization and the South West faces significant challenges – and opportunities - in readying its electricity network for the future. In this episode of Beyond Brunel, host Christopher Ackland, coastal engineer at Moffatt & Nichol and senior vice chair of ICE South West, is joined by Emily Taylor, Strategic Engagement Officer at National Grid, and Mark Holmes, Head of Environmental Partnerships and Climate Change at Cornwall Council, to gain some valuable insights into the evolving electricity network in the region and the collaborative efforts needed to ensure it meets future demands. From the South West Infrastructure Partnership , supported by ICE South West . Produced by Fresh Air Studios , Plymouth: Podcast Studios in Devon…
The Beyond Brunel podcast is back for its third season, and in Episode 1 we ask how does infrastructure directly impact economic growth, particularly in a region like the South West? Civil Engineer & Senior Vice Chair of ICE South West, Christopher Ackland, returns as podcast host and is joined by Jan Ward, Chair of Plymouth and South Devon Freeport, and Dan Pritchard, Founder of Tech South West. They discuss the significant capabilities in the region and share some infrastructure success stories, highlighting emerging opportunities especially in the green-blue space. They also focus on the challenge of attracting venture capital investment and creating "investor ready" companies. From the South West Infrastructure Partnership , supported by ICE South West . Produced by Fresh Air Studios , Podcast Studios in the South West .…
In S2 Episode 6 of the Beyond Brunel podcast, presenter Chris Ackland poses this challenging question to Peter Radford, Associate Director at Turner & Townsend Infrastructure, and Alicia de Haldevang, Sustainability and Inequalities Consultant at Stantec. Topics they discuss include the role of infrastructure in addressing inequalities, how to measure the impact of infrastructure on areas such as poverty, and whether it’s possible to deliver infrastructure that is both sustainable and equitable. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios Studios, Plymouth.…
The South West has 620 miles of motorway and strategic A-roads as well as one of the largest networks in the UK of local roads, many of which are vital to small, rural communities. In this podcast, Christopher Ackland is joined by Richard Stevens, Managing Director, Plymouth CityBus (Go South West), and Jason Humm, Director of Transport and Highways, Gloucestershire County Council, to discuss the challenges of highway maintenance, improving resilience of the roads in the face of more extreme weather events and equipping the network for a more sustainable future. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios, the Podcast Production Company . www.freshairstudios.co.uk…
In this podcast, Christopher Ackland is joined by Martin Rule, Lead Adviser, Nature Based Solutions, Environment Agency and Ed Whitelaw, Director of Nature & Neighbourhoods at Real Ideas Organisation to discuss the concept of nature-based solutions and how infrastructure can have a positive impact on nature in the South West. They explore the idea of working with nature rather than against it and highlight examples of projects that benefit both nature and communities. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios , Plymouth.…
Christopher Ackland is joined by Katie Farrell, Assistant Planner, KierBAM JV, based at Devonport Dockyard in Plymouth and Lou Dawson-Thomas, Head of Apprenticeship Services, AccXel Construction School in Gloucestershire, to discuss how we can engage with young people in the South West and encourage them to choose careers in infrastructure industries. He also asks young engineers and apprentices what infrastructure means to them and how young people can have a bigger voice in shaping the region’s infrastructure. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios, Audio and Video Podcast Studios in Devon.…
Are South West ports ready for floating offshore wind? That’s the important question posed in Season 2 Episode 2 of the Beyond Brunel podcast. Captain Richard Allan, Chief Executive and Harbour Master, Port of Plymouth and member of the South West Regional Ports Association, and Matt Hodson, Chief Operations Officer, Celtic Sea Power (based in Cornwall) join Chris Ackland to discuss the readiness of South West ports for floating offshore wind. Among the topics they cover, they talk about the considerable challenges but also the South West’s potential to become a leader in the industry. They highlight the need for collaboration and for capital investment and coordinated policy action to support the development of infrastructure and ensure its success. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios , Plymouth.…
Episode 1 of Season 2 features Matt Wheeldon, Director of Infrastructure Development, Wessex Water, and Dave Turner, Coastal Engineer, Moffat & Nicholl, who discuss how the South West can deal with extreme weather outcomes like drought and flooding, avoid environmental issues caused by storm overflows and create more sustainable, nature-based solutions such as rain gardens and green streets. They explore the need for coordinated efforts across various sectors and organisations and how that can be achieved. Beyond Brunel Season 2 can be streamed or downloaded on popular platforms like Apple Podcasts and Spotify. If you missed Season 1, it's still available and offers a wealth of valuable insights into the region's infrastructure challenges and solutions. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios, Studios for Content Creators in Devon.…
What challenges and opportunities face the energy sector in the South West as it works towards net zero carbon by 2050? In this episode of Beyond Brunel, Christopher Ackland tackles these tough questions with the assistance of Becky Fowell, Energy Market Analyst at Regen, Linda Irwin, Project Manager at Southwest Net Zero Hub and SWIP Energy Sector advisor, and Peter Kydd, Strategic Advisor to WSP & Immediate Past Chair of SWIP. Topics include the big energy opportunities for the South West region, how to ensure a future-ready power grid, and how to include communities in the decision making and development of energy infrastructure. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios, Studios for Video and Audio in Plymouth.…
The podcast is dedicated to exploring the future of infrastructure in the South West with a view to achieving net zero by 2050. This episode delves into the infrastructure needs and implementation required to achieve these ambitious targets. Presenter Chris Ackland is joined by industry experts from across the region: David Carter, Deputy Director of Economic and Community Infrastructure and Commissioning at Somerset County Council; Miranda Housden, ICE South West Director and Secretary of the South West Infrastructure Partnership; Colin Taylor, Emeritus Professor of Earthquake Engineering at the University of Bristol and ICE Policy Fellow for Subnational Decarbonisation; and Tom Whitmore, Managing Director at Geomarine in Guernsey. Guests discuss the importance of understanding the context in which infrastructure projects are delivered and the need to enable change and break down barriers to progress. They also share their vision of what infrastructure will look like in 2050 and the possibilities of using the South West as a “living laboratory” to study how infrastructure works and how people use it. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios, Podcast Studios in the South West .…
How can the South West achieve its goal of reaching net zero by 2050? What role does sustainable infrastructure play? And what are nature-based solutions? All these questions and more are answered in the third episode of the Beyond Brunel podcast, titled “Climate Change & Net Zero”. In this episode, presenter Chris Ackland is joined by Megan Pearce, Climate Change Consultant at the Met Office, Stephen Beggs, Director at Curtins and ICE South West Carbon Representative, Deborah Greaves, Professor of Ocean Engineering and Director of the Coast Laboratory at the University of Plymouth, and David Symons, Future Ready Innovation Leader at WSP and SocEnv's Environmental Professional of the Year 2020. The panel discuss the importance of collaboration and innovation in achieving sustainable infrastructure solutions, as well as the need for flexibility and adaptability in design. They explore the role of renewable energy and the need to reduce carbon emissions in construction. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios, Plymouth.…
In Episode 2, our panel of experts discuss digital and data infrastructure across the South West and how they can be used to improve the region's connectivity and transition to a net zero future. Presented by civil engineer, Christopher Ackland, and featuring Kate Doodson, Joint Chief Executive and Digital Transformation Consultant at Cosmic UK, Lucy Knight, Data Lead at The Data Place, Katharine Willis, Professor of Smart Cities and Communities at the University of Plymouth, and Helen Scholes, Marketing Manager for Co Cars Limited, topics covered include the use of Smart technologies, data sharing and what causes the digital divide between rural and urban communities. From the South West Infrastructure Partnership, supported by ICE South West. Produced by Fresh Air Studios, Podcast Producers with location services .…
In Episode 1 of Beyond Brunel, our panel of infrastructure leaders and industry experts from across the South West discuss innovation and productivity and how they can shape the region for the better. They examine what needs to change and how new innovations and ways of thinking can help achieve our 2050 net zero target. Presented by civil engineer, Christopher Ackland, the first episode features Jane Austin, Director of Engineering and Asset Management for the Wales and Western Region at Network Rail, Andrew Page-Dove, Operational Control Director for National Highways in the studio. And joining us online, Natalie Bird, Net Zero and Carbon Management Consultant at Mott MacDonald, and Bryony Chetwode, Stakeholder Advisor and Secretary for Travelwatch Southwest. Topics discussed in this episode including improving transport connectivity, better collaboration between road, rail and other infrastructure sectors and what increased productivity looks like in regional infrastructure. Download more information here: Vision: https://southwestinfrastructurepartnership.co.uk/2023/02/01/south-west-vision-2050/ Case Studies: https://southwestinfrastructurepartnership.co.uk/2023/02/01/innovation-productivity-case-studies/ Produced by Fresh Air Studios, Event Podcast Production .…
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