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5 Tips for Creating Content for Your Small Business
Manage episode 416462483 series 3564911
Kristy-Lee Billett에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kristy-Lee Billett 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to this weeks episode of The Australian Small Business Show!
Today Matt and Kristy-Lee are sharing 5 quick tips for creating content in your small business.
This episodes follows on from last weeks episode where we were joined by special guest Sanki Tennakoon from Stellar Frequency. Sanki shared the difference between copywriting and content writing last week, and today we wanted to explore some of the tips we use to create content effectively, when you’re not quite ready to engage a copywriter yet.
Specifically we discuss:
1) The importance of knowing your customer, where to find them and the language they use;
2) Why your brand voice and values are important in your copy and content;
3) The critical need to be consistent in the content you create and put out there;
4) Why using AI tools effectively can be your best friend; and
5) How re purposing your content can be a time saving game changer.
If you're an Australian Small Business Owner, we'd love to connect with you on socials.
You can give our Facebook Page a like here:
https://www.facebook.com/theaustraliansmallbusinessshow
Or follow us on Instagram here:
https://www.instagram.com/aussmallbizshow/
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