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77: Brand protection in sport
Manage episode 426600278 series 3564856
Gowling WLG에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gowling WLG 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
When it comes to major sporting events and the sports sector generally, there are a variety of ways that intellectual property rights could be infringed. So what can in-house sporting legal teams do to mitigate the risk of infringement?
In this podcast episode, our IP lawyers provide useful hints and tips on implementing brand protection strategies, understanding sponsorship relationships, marketing, and enforcement of intellectual property rights.
They share their first-hand experiences having worked for the Birmingham 2022 Commonwealth Games as in-house legal support, as well as providing sport branding legal advice to event organisers, sports brands, sponsors and other rights holders in private practices, looking at the opportunities and common challenges legal teams are facing in the sporting world.
You can find this episode and the accompanying transcript on our website: https://gowlg.co/3XKHPTm
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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.
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