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Measuring what matters: Darryl Sparey on comms, metrics, and making data sing
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Sam Knowles에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Knowles 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, talks with Darryl Sparey, Managing Director and Co-Founder of UK-based PR agency, Hard Numbers. A seasoned expert in communications and marketing measurement, Darryl breaks down what it really means to use data effectively in PR, how vanity metrics mislead, and why storytelling still reigns supreme.
From launching award-winning campaigns to championing smarter KPIs, Darryl brings sharp insight and plenty of playful Data Malarkey to the mic.
Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com
🔍 Topics in this episode include:
The rise of data-led storytelling in earned media communications and PR
Vanity metrics vs. genuine business impact
Lessons learned from building Hard Numbers
What PR measurement too often gets wrong
🎯 This episode is a must-listen for marketers, comms professionals, and curious media data analysts analysts alike.
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