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How can we unlock human behaviour with neuroscience and behavioural science? With Cristina de Balanzo, PhD, Founder of Walnut Unlimited
Manage episode 444245372 series 3562888
Sam Knowles에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Knowles 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Data Malarkey podcast, we join master data storyteller Sam Knowles, in conversation with Cristina de Balanzo, PhD, Founder and Board Director at Walnut Unlimited, as she delves into the fusion of neuroscience, behavioural science, and strategic insights to unlock human behaviour. In this engaging discussion, Cristina shares practical examples of how neuroscience informs communication strategies and marketing, and the role of creativity in human understanding. Learn how insights, human behaviour, and neuroscience come together to shape the future of marketing and communication.
Neuroscience has been a constant drumbeat of Cristina’s career. Before founding Walnut more than a decade ago, she was global head of neuroscience at TNS, following a nine-year stint as a strategic planner with McCann Erickson.
EXTERNAL LINKS
Cristina’s LinkedIn profile – https://www.linkedin.com/in/cristina-de-balanzo-ph-d-1693694/
Cristina on X – https://twitter.com/crisbalanzo
Cristina’s article on WARC – “The science of laughter: Why humour is serious business” – https://bit.ly/3zoTtK9
ResearchGate profile for Cristina – https://www.researchgate.net/profile/Cristina-De-Balanzo
To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com. It takes just two minutes, and we’ll send you your own personalised scorecard which tells you what kind of data storyteller you are.
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