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160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)
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Helene Parker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Helene Parker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less:
Day 1️⃣: Audit/QA Active Campaigns
Begin by thoroughly auditing/QAing all active campaigns in your DSP.
Check goals like pacing, budget utilization, and KPIs such as CTR, conversion rates.
Ensure that campaigns are on track to meet their goals.
Identify underperforming line items—these could be due to low bid competitiveness, poor targeting, or weak creative performance.
Likewise, pinpoint top-performing placements or segments and consider scaling them.
Review any discrepancies between planned and actual delivery to ensure alignment.
Take note of issues like overspending, under-delivery, or unintentional restrictions from pre-bid filters or targeting settings. This step lays the foundation for optimizing and reallocating resources effectively.
P.S.: Did you sign up for our January workshop yet? Bit.ly/jan25workshop
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