149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns

Programmatic Digest

......Adalytic's report.....

The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization.

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Additional Resources:

• https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024

• https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/

• https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/

• https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/

• https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/

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Timestamp:

(00:02) - Understanding Forbes' MFA Practices

(11:17) - Implications of MFA in Ad Tech

(19:08) - Trust and Verify in Advertising Strategy

(31:32) - Cut the Fluff, Show Results

(36:48) - Strategic Partnership for Efficient Decision Making

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• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

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