Roderick Jefferson, CEO and Fractional GTM Transformational Leaders at Roderick Jefferson & Associates

Business Leaders of America Podcast

Welcome to another episode of the Business Leaders of America podcast. In our latest interview, we had the pleasure of speaking with Roderick Jefferson, a senior executive and award-winning sales enablement practitioner with over 25 years of experience. Roderick is the CEO and Fractional GTM Transformational Leader at Roderick Jefferson & Associates, where he helps businesses enhance their sales processes and boost revenue through comprehensive GTM transformation solutions.

Roderick is also a bestselling author of "Sales Enablement 3.0" and a global keynote speaker, having shared his insights at numerous high-profile events and with companies like PayPal, American Express, Uber, and Salesforce. His expertise in communication, collaboration, and orchestration has empowered sales organizations to exceed expectations and achieve significant growth.

Beyond his professional accomplishments, Roderick is known for his captivating storytelling, including a profound near-death experience that shaped his perspective on life and work. In our conversation, we dove into his journey, insights, and the strategies he employs to drive sales excellence and customer satisfaction.

Stay tuned for an inspiring conversation with Roderick Jefferson.

Notable Awards and Recognitions

• CEO and Fractional GTM Transformational Leader at Roderick Jefferson & Associates

• Sales Enablement Lifetime Achievement Award Issued by SellingPower

• Author of the bestselling book “Sales Enablement 3.0”

• Award-winning sales enablement practitioner and global keynote speaker

• Worked with high-profile companies like PayPal, American Express, Uber, and Salesforce

• Founding member of Sales Enablement Society

• Advisory Board Member at Autobound

• 2018 Sales Hacker Top 10 Award ( Sales Enablement & Operations) Issued by Sales Hacker

• 2018 Leading Sales Enablement Consultant Issued by SellingPower

• 2015 Sales Enablement Program of the Year Issued by SieriusDecisions

How to connect with Roderick Jefferson

· https://www.linkedin.com/in/roderickjefferson/

· https://roderickjefferson.com/

· https://www.amazon.com/dp/1736190911

Show Notes

[1:36] Brief intro on how Roderick got to where he is today.

[3:00] Roderick’s near-death experience and the lessons he learned from it.

[20:09] What drew Roderick to sales enablement and how he stayed passionate about it over the years.

[22:21] Implementing 3 key elements to build trust and rapport with leaders, internal teams, and customers.

[24:33] Common challenges businesses face in sales processes and how Roderick Jefferson & Associates help them overcome those obstacles.

[29:11] Approaching the creation of scalable, repeatable processes that lead to revenue growth.

[30:59] Core principles and insights from Roderick’s book “Sales Enablement 3.0”.

[33:28] Advice for sales leaders who are looking to enhance their sales enablement strategies and drive their teams to greater success.

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