Nicholas Loise - President and Chief Sales Officer at Sales Performance Team

Business Leaders of America Podcast

Welcome to another episode of the Business Leaders of America podcast. In this episode, we sit down with Nicholas Loise, a true powerhouse in the world of sales leadership and entrepreneurship. Nicholas has built a remarkable career as a salesperson, sales leader, entrepreneur, and marketing executive. He’s the founder of Sales Performance Team, a company that helps small- to midsize businesses improve their sales processes, leadership, and systems for growth.

Throughout his career, Nicholas has developed a unique approach to solving sales challenges, leveraging his experience as a salesperson first to drive success for his clients. Whether it's increasing sales by over 200% in the real estate space or improving win rates for SaaS companies, Nicholas is a master at cracking the sales puzzle. He’s also an author, speaker, and host who’s shared the stage with industry giants like Dan Kennedy and Barbara Corcoran.

Today, we’ll dive into Nicholas’s Five P’s Framework, how he integrates sales and marketing for his clients, and the key strategies that have helped him lead businesses to massive growth. If you’re looking to understand how to unlock sales potential and build a strong sales team, this episode is for you.

Notable Awards and Recognitions

• Founder and President of Sales Performance Team LLC, focused on improving sales leadership, processes, systems, and playbooks for small to midsize businesses.

• Co-author of Moving the Sales Needle in Your Business and The Ultimate Guide to Managing Your Sales Team.

• Successfully increased sales by 225% in real estate and 118% in online education year-over-year, while improving win rates for SaaS solutions from under 10% to 35%.

• Co-creator of GKIC/Magnetic Marketing Sales Mastery and Sales Boot Camps.

How to connect with Nicholas Loise

• https://www.linkedin.com/in/nicholasloise/

• https://www.linkedin.com/company/salesperformanceteam/people/

• https://salesperformanceteam.com/

• https://www.youtube.com/@nicholasloise

• https://salespack.salesperformanceteam.com/

Show Notes

[2:11] Brief intro on how Nicholas got to where he is today.

[4:08] How Nicholas’s background as a salesperson influenced his approach to leading and managing sales teams.

[8:45] Sales Performance Team - 4 Core Tenants and the Five P’s Framework

[16:53] Importance of aligning your marketing and sales efforts.

[18:30] Cracking the “Sales Puzzle”

[22:16] How sharing stages with prominent figures like Dan Kennedy and Barbara Corcoran have influenced his views on sales, marketing, and leadership.

[25:55] How to connect with Nicholas and learn more about his Business Sales Performance team.

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