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The Rise of the Chief Experience Officer?
Manage episode 424046014 series 3562569
Knownwell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Knownwell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Customer acquisition costs are rising, and marketing budgets remain flat. But does that mean fewer customers? Not if the Chief Experience Officer and AI have a say.
In this episode, CMO Courtney Baker is joined by Knownwell’s CEO David DeWolf and Chief Product Officer Mohan Rao. They delve into how AI is transforming customer growth strategies, discussing why AI is crucial for proactive customer success and personalized experiences at scale. They also explore the emerging importance of the Chief Experience Officer in this AI-driven landscape.
Our special guest, Daniel Salvato from NewSpring Capital, sits down with Pete Buer to share how NewSpring's portfolio companies leverage AI to drive growth, from content creation to data visualization and personalized customer outreach. Daniel reveals how mid-market companies can now compete with larger enterprises thanks to accessible AI tools.
In our segment AI in the Wild, Pete discusses the latest news from Apple, including how the revamped Siri is setting the stage for broader AI adoption and user comfort across all devices.
Download the latest playbook from Knownwell’s Chief Strategy Officer, Pete Buer, on incorporating AI into client retention strategies at Knownwell.com/playbook.
Watch this episode on YouTube: https://youtu.be/9Gt2QJ3mERM
Sign up for Knownwell’s beta: www.knownwell.com
AI Knowhow is brought to you by the team at Knownwell.
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