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Building Lasting relationships: Community Events
Manage episode 407491887 series 3561167
Realestatable, Ashlee Jankovich, and Tiffany Klusacek에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Realestatable, Ashlee Jankovich, and Tiffany Klusacek 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Create marketing relationships in your community through amazing community events! In this episode of Realestatable, Tiffany and Ashlee discuss creating engaging events that show appreciation to their clients and connect with the local community. Listen in for specific ideas for events and some tips to help make these big events fun for agents too!
Don’t Get Overwhelmed
Connect with other agents who can help you share the workload of putting on your event.
Involve local businesses as sponsors – this helps them get their name out there and gives you more swag or perks to offer community members.
Tiffany and Ashlee’s agency does agency-wide events, so all agents benefit and participate.
An Event Example - Easter Egg Hunt!
Their team will rent out a park and plan for a large number of attendees. Get a rough headcount using QR codes or other RSVP methods.
Tiffany and Ashlee don’t just give away candy – they stuff reusable plastic eggs with nonperishable items as well.
After the event, follow up using the contact information you gathered using the RSVP form or QR code.
Community Events to Come!
Tiffany and Ashlee have hosted many client appreciation events and they’re getting inspired to turn some of them into community events.
Be prepared to host bigger crowds for your community events – don’t just open your client appreciation events to the public without planning.
These events can be as simple as working with local coffee shops and buying people’s coffee for a couple of hours.
“You can have a three to four-touch system on how you’re following up, whether it’s an e-mail with a video that you’re sending out thanking them for coming. You can also text them that video. You can even expand that and do a pop-by immediately right off the bat… The energy is high… What are you doing to immediately capture their attention into that marketing relationship that you’re going to have with them?” – Tiffany Klusacek
“Something to think about if you’re trying to get your name out there is providing either reusable bags or plastic bags with your logo or branding on them. Especially for people who just come right off the street and they’re like, ‘What are you guys doing? We saw a big crowd.’ That gets your name out there, too.” – Ashlee Jankovich
Resources
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
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