152. Grant Lira – Using Empathy to Revolutionize Sales

Changing the Sales Game

My motivational quote is by - Daniel Lubetzky, “Empathy is one of our greatest tools of business that is most underused.” OMG, when I found this quote, I knew it was the winner for today’s topic. For the past 40 years, Empathy and understanding have been a core piece of how I developed my career and, for the past 22 years, my business.

Empathy isn’t about being weak. On the contrary, it’s where strength and integrity come from. Especially in sales, I see the need to be empathetic before we can show how brilliant we are or the solutions we provide.

YouTube: https://youtu.be/f05zrQjflO0

About Grant Lira: Grant is a successful entrepreneur, international speaker, and co-founder of The Empathy Firm. His unique approach to sales prioritizes empathy and understanding over traditional tactics. At 24, he co-created The Michelangelo System, an AI-driven podcast content repurposing system. Balancing entrepreneurship and military service, Grant is also a Cavalry Scout in the Army National Guard.

How to Get in Touch With Grant Lira:

Email: [e-mail]

Website: https://empathyfirm.com/

Free Gift: Email Grant with the Subject line – Changing The Sales Game

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