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#80 - Best Higher Ed Video Tips for 2025 (Wrong Answers Only)
Manage episode 463720172 series 3560012
John Azoni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Azoni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this lighthearted solo episode, John Azoni takes a humorous dive into common clichés in higher ed video marketing. From the overuse of drone shots to awkward diversity montages, John shares "wrong answers only" tips to spark conversation and reflection on how to elevate video storytelling. Drawing from personal experiences and industry anecdotes, he highlights the balance between creativity, practicality, and avoiding overplayed trends.
John also shares hilarious contributions from LinkedIn commenters, adding a community-driven twist to the discussion. Whether you're a higher ed marketer or just love good video banter, this episode is sure to entertain and inspire!
Key Takeaways:
- Skip the Drone Opener: Sure, drone shots look great, but starting every video with a campus flyover is predictable. Try something creative instead—anything that makes your story stand out.
- Say Goodbye to Dramatic Symphony Music: Adding emotional orchestral music won’t save a boring story. Explore fresh, unique soundtracks that better reflect your institution’s personality.
- Hooks Over Introductions: Instead of starting with “Hi, my name is…,” dive right into the story to capture your audience’s attention from the first second.
- Slow Motion Isn’t Always the Answer: Slow motion can be impactful, but only if it’s used intentionally—no more slow-typing scenes, please.
- Avoid Forced Diversity: Showcase genuine, organic moments of inclusion. Forced, overly staged diversity shots can come across as inauthentic.
- Move Past the “We Are” Montage: The “We are [insert school name]” ending is overdone and adds little value. Find more creative ways to leave a lasting impression.
- Your Logo Doesn’t Hook People: Leading with your logo is a mistake. Start with something that draws your audience in, then reveal the branding.
- Meaningful Taglines Over Played-Out Phrases: Let’s retire taglines like “Your Story Starts Here” and focus on messaging that truly resonates.
Bonus: Listener Contributions from LinkedIn
John shares community-generated “wrong answers only” tips, like:
- Always show students walking awkwardly while holding books they could’ve put in a backpack.
- Highlight “diverse” groups of people who are clearly strangers standing in a semicircle.
- Use vague taglines like, “Dream Big. Start Here.” It’s totally not a cliché.
- And the classic: “Students in a dark lab with a glowing beaker—it’s science!”
Connect with John:
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