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John Azoni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Azoni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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#70 - Transform your college’s email newsletters - Insights from Mailed It! Co-Authors, Ashley Budd and Dayana Kibilds

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Manage episode 435381330 series 3560012
John Azoni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Azoni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

My guests today are Ashley Budd and Dayana Kibilds, co-authors of "Mailed It: A Guide to Crafting Emails that Build Relationships and Get Results." Ashley is a digital strategy expert at Cornell University, while Dayana is a strategist and researcher at Ology, an agency in the higher ed space.

In this episode, Ashley and Dayana discuss their new book "Mailed It" and share insights on effective email marketing strategies for higher education. They provide practical tips on crafting emails that engage readers and drive results.

Key Takeaways:

  • Focus on the reader's needs and meet them where they are
  • Use simple language and shorter sentences in emails
  • Leverage the "F" reading pattern to place key information where readers will see it
  • Test different email styles and formats to convince stakeholders of new approaches
  • Treat email more like a conversation than an academic thesis

Strategies and Examples Discussed:

  • Using polls and pop culture references to build relationships with readers
  • Implementing the "F" email method for better readability
  • Sending "breakup" emails to re-engage unresponsive contacts
  • A/B testing different email styles to demonstrate effectiveness

Book Information:

  • Title: "Mailed It! A Guide to Crafting Emails that Build Relationships and Get Results"
  • Get on the book list: https://emailbook.co/
  • Available at: emailbook.co, Amazon, Barnes & Noble, Bookshop.org, and independent bookstores

Connect With Ashley:

Connect With Dayana:

Connect With John:

  continue reading

74 에피소드

Artwork
icon공유
 
Manage episode 435381330 series 3560012
John Azoni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Azoni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

My guests today are Ashley Budd and Dayana Kibilds, co-authors of "Mailed It: A Guide to Crafting Emails that Build Relationships and Get Results." Ashley is a digital strategy expert at Cornell University, while Dayana is a strategist and researcher at Ology, an agency in the higher ed space.

In this episode, Ashley and Dayana discuss their new book "Mailed It" and share insights on effective email marketing strategies for higher education. They provide practical tips on crafting emails that engage readers and drive results.

Key Takeaways:

  • Focus on the reader's needs and meet them where they are
  • Use simple language and shorter sentences in emails
  • Leverage the "F" reading pattern to place key information where readers will see it
  • Test different email styles and formats to convince stakeholders of new approaches
  • Treat email more like a conversation than an academic thesis

Strategies and Examples Discussed:

  • Using polls and pop culture references to build relationships with readers
  • Implementing the "F" email method for better readability
  • Sending "breakup" emails to re-engage unresponsive contacts
  • A/B testing different email styles to demonstrate effectiveness

Book Information:

  • Title: "Mailed It! A Guide to Crafting Emails that Build Relationships and Get Results"
  • Get on the book list: https://emailbook.co/
  • Available at: emailbook.co, Amazon, Barnes & Noble, Bookshop.org, and independent bookstores

Connect With Ashley:

Connect With Dayana:

Connect With John:

  continue reading

74 에피소드

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