))
#66 - Empowering Faculty to Build Their Personal Brands w/ Dr. Sheena Howard
Manage episode 423561018 series 3560012
John Azoni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Azoni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
My guest today is Dr. Sheena C. Howard, an award-winning author, filmmaker, and professor of communication. In this episode, Dr. Howard discusses her book "Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income," and how universities can empower their faculty to build their personal brands, which in turn benefits the institution.
Dr. Howard shares her nine-step process for faculty to build their personal brands, focusing on the first six steps that are most relevant to higher ed marketers. She emphasizes the importance of mindset, storytelling, and the long-term commitment required to build a successful online presence.
Key Takeaways:
- Faculty personal branding can directly benefit universities through increased visibility, citations, and student enrollment.
- Start by addressing faculty mindset - they need to understand that their work has value outside academia.
- Help faculty develop a clear vision for their online presence, focusing on one or two platforms where their audience is active.
- Brand building is more about crafting a compelling story around research than logos and colors.
- Storytelling is crucial - share struggles and failures, not just wins, to build a relatable brand.
- Building a brand is a long-term commitment; it's not a quick fix or get-rich-quick scheme.
- Universities can support faculty by recording and repurposing their presentations for social media content.
Connect With Dr. Sheena Howard:
- Websites:
- Personal: https://sheenachoward.com/
- Company: https://poweryourresearch.com/
- LinkedIn: https://www.linkedin.com/in/drsheenahoward/
- Facebook: https://www.facebook.com/drsheenahoward/
- Instagram: https://www.instagram.com/drsheenahoward/
- YouTube: https://www.youtube.com/@drsheenahoward
- X (Twitter): https://x.com/DrSheenaHoward
Resources Mentioned:
- Book: "Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income"
- YouTube Video: "How to Land a TEDx Talk" by Dr. Sheena Howard
Connect With John:
- LinkedIn: https://www.linkedin.com/in/johnazoni
- Newsletter: https://unveild.tv/newsletter
74 에피소드
공유
