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#57 - How to Improve Yield and Capitalize On Commencement Season w/ Shiro Hatori from Concept3D
Manage episode 409076279 series 3560012
John Azoni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Azoni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
My guest today is Shiro Hatori, Director of DemandGen at Concept3D. In this episode, we discuss data from Concept3D's survey of 500 recently admitted college students that can inform your higher ed storytelling and content creation efforts.
Shiro shares insights on the communication channels students prefer, the importance of virtual tours, addressing students' enrollment fears, and leveraging commencement to capture compelling student stories. If you want to make more data-informed decisions in your higher ed marketing, this episode is for you.
Key Takeaways:
- Students prefer email communication (45%) more than schools expect. Consider increasing use of SMS/text messaging, which students find helpful but schools underutilize.
- 52% of students said virtual tours were very important in their enrollment journey. Virtual tours help students remotely experience your campus before visiting.
- Students' biggest fear is making the wrong choice about where to enroll. Create content to boost their confidence in choosing your school.
- Capture video content and student stories during commencement week to highlight outcomes and plug into your summer melt campaigns.
- Create interactive campus maps to help students and families navigate your campus easily, especially on commencement day. Highlight key locations like parking.
Connect with Shiro:
- LinkedIn: https://www.linkedin.com/in/shiro-h-685a2885/
- Higher Ed Demand Gen Podcast:
Connect with John:
- LinkedIn: https://www.linkedin.com/in/johnazoni
- Website: https://unveild.tv
- Newsletter: https://unveild.tv/newsletter
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