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#54 - How Nikki Sunstrum built high-performing content teams at Indiana University and University of Michigan
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John Azoni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Azoni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
My guest today is Nikki Sunstrum, Assistant VP of Strategic Communication at Indiana University and Instructor at University of Michigan School of Information. Nikki has built social media teams at both IU and Michigan.
In this episode, Nikki shares her insights on building effective social media teams in higher education. We discuss sourcing talent, establishing niches, managing team well-being, and optimizing efforts based on resources. If you’re looking to improve your higher ed social media strategy and team, you won’t want to miss this conversation.
Key Takeaways:
- Look beyond just communications backgrounds when hiring. Other majors like psychology and organizational behavior provide valuable perspectives.
- Establish niche roles like animator, illustrator, vertical video specialist rather than just generalists.
- Tend to team well-being through being an advocate and buffer from leadership.
- Set realistic expectations for leadership based on bandwidth. Not all platforms deserve equal focus.
- Help team members showcase transferable skills gained from social media roles when pursuing new opportunities.
Connect with Nikki:
- LinkedIn: https://www.linkedin.com/in/nikkisunstrum/
- Website: https://nikkisunstrum.com/
- Instagram: https://www.instagram.com/nikkisunstrum/
- TikTok: https://www.tiktok.com/@nikkisun
Connect with John:
- LinkedIn: https://www.linkedin.com/in/johnazoni
- Website: https://unveild.tv
- Newsletter: https://unveild.tv/newsletter
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