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#41 - Mastodon and Decentralized Social Networking Models for Higher Ed Marketers w/ Andrew Cassel of Middlebury College
Manage episode 407422174 series 3560012
John Azoni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Azoni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
My guest for this episode is Andrew Cassel, Senior Social Strategist at Middlebury College. In this episode we dive into emerging social platforms like Mastodon, BeReal, and the future of social networking in a Web 3 environment.
Key Takeaways:
- Understanding the decentralized, ad-free experience of Mastodon instances and the Fediverse
- Growing authentic community engagement through hashtag use on Mastodon
- The dopamine rush of gaining followers on platforms without vanity metrics
- Monetization challenges and community support funding models behind platforms like Mastodon
- Balancing creativity and storytelling with metrics expectations in higher ed marketing roles
- Why BeReal feels inauthentic for brand accounts but creates a sense of community
- The importance of owning and controlling your own platforms and data
- How tools like generative AI could impact higher ed storytelling and SEO
Connect with Andrew:
- Twitter: https://twitter.com/Middlebury
- Website: https://www.middlebury.edu
Connect with John:
- LinkedIn: https://www.linkedin.com/in/johnazoni
- Learn more about UNVEILD: https://unveild.tv
- Join The Newsletter: https://unveild.tv/newsletter
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