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080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker
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Natalija Pavic에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Natalija Pavic 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Salesforce Checkout and AI and Data Cloud integration to enhance customer experiences. Kelly also discusses her side hustle, Banalco, a nonprofit supporting human trafficking survivors.
This episode offers valuable insights into the power of AI and data in revolutionizing the shopping experience, making it a must-listen for anyone looking to stay ahead in the digital commerce game.
Show Highlights:
- The impact of the pandemic on digital strategies and how Salesforce has assisted non-traditional commerce sectors in establishing online presences.
- The importance of delivering seamless, hyper-personalized experiences across various touchpoints.
- Introduction of the innovative Salesforce Checkout feature and its applications in unconventional settings.
- The new pricing model of Salesforce making Data Cloud accessible to all customers and enhancing AI capabilities.
- Exploration of future AI applications in commerce, including autonomous agents and headless checkout experiences.
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Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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