072: Avalara's Composable Storefront Connector with Product Leader Adrian Corral

Salesforce Commerce Cloud Innovations

Join us as we welcome Adrian Corral, the business and technical product manager at Avalara, to discuss their Salesforce connectors and comprehensive tax solutions. Adrian also highlights the complexities of taxability across different industries and how Avalara’s sophisticated tax engine simplifies these challenges. In this episode, we explore the future trends in composable architecture, particularly focusing on Salesforce and its compatibility with headless architecture. Learn about the advantages of using APIs over traditional SDKs and how KPIs drive executive buy-in for cutting-edge technologies.

We discuss the benefits of hybrid composable architecture and its competitive edge in hiring developers. Additionally, Adrian shares insights on AI-powered note-taking tools and their impact on enhancing user experiences. Tune in to gain a comprehensive understanding of Avalara’s role in ensuring tax compliance and supporting the infrastructure of an effective e-commerce storefront.

Show Highlights:

• Future trends in composable architecture and the advantages of using APIs over SDKs

• Simplifying taxability complexities in industries like manufacturing with Avalara's sophisticated tax engine

• Competitive edge of hybrid composable architecture and hiring Node.js developers

• The role of KPIs in driving executive buy-in for new technologies

• The potential of AI-powered note-taking tools to revolutionize user experiences and streamline tasks

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Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• Learn more about Commerce Cloud Innovations here: https://www.salesforce.com/commerce/innovations/

• Avalara AppExchange Listing: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMiPDUA1

• B2B & D2C Commerce, Payments and OMS Roadmap Webinar on August 8th at 11am ET: http://sfdc.co/B2Broadmap

• B2C Commerce Roadmap Webinar on August 21 at 1pm ET: http://sfdc.co/B2Croadmap

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.