044: The Explosive Growth of B2B Commerce with Deloitte's Managing Director Paul Do Forno

Salesforce Commerce Cloud Innovations

Unlock the full potential of B2B commerce and digital transformation as we sit down with Paul Do Forno of Deloitte Digital for a riveting discussion that will reshape your understanding of online business transactions. Shed the misconception that B2B sales can't thrive in the digital marketplace. Together, we journey through the intricacies of e-commerce and its crucial role in future-proofing businesses, dissecting the reasons behind the slow adoption rate in B2B sectors and how emerging digital tools empower sales teams.

We dig into the complexity of online B2B transactions beyond simply adding a shopping cart and the critical need for platforms that address B2B's unique demands. Paul and I dissect trends that are not only driving innovation but also presenting a clear mandate: adapt or risk obsolescence. Tune in for a conversation that will lighten the path to digital dominance in B2B commerce.

Show Highlights:

• The digital transformation and growth of B2B commerce.

• Impact of younger professionals on digital adoption and the strategic role of ERP upgrades in advancing B2B e-commerce.

• The complexities of B2B online transactions and the need for platforms that cater to unique B2B requirements.

• The emergence of vertical B2B marketplaces and the importance of omnichannel strategies for maintaining market share.

• The concept of composability in commerce and its adoption among more mature businesses moving towards headless architectures.

• Real-world case studies illustrating the value addition and premium valuation of companies through digital capabilities in B2B commerce.

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Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.