020: Using AI To Stop Returns Fraud in Its Tracks with CEO of Freeing Returns Barbara Jones-Brown

Salesforce Commerce Cloud Innovations

Join me as we sit down with the inspiring Barbara Jones-Brown, CEO and founder of Freeing Returns, a Salesforce partner with a mission to save retailers a whopping half a trillion dollars in loss prevention. Listen to her story, from serving in the USA Military to receiving funding from the Serena Williams Venture Fund and her twenty-year journey in the retail tech sector. Discover how Freeing Returns uses AI on Salesforce's order management system to combat returns fraud, a growing problem costing retailers dearly.

In our engaging conversation, we explore Barbara's journey to becoming a Salesforce partner and how this relationship has empowered her team. Listen to how Freeing Returns' cloud-based application is putting money back into the hands of retailers and providing total retail loss solutions, profit optimization, and data analytics.

Listen as Barbara shares customer success stories and the biggest lessons she's learned as a solo founder. From the retail industry to smart cities and energy sectors, learn how Freeing Returns' technology is making a difference.

Show Highlights:

• Freeing Returns uses Salesforce's order management system and AI technology to identify fraudulent returns and personalize the return process.
• Barbara’s experience as a solo founder, the importance of trusting her team, and the lessons she has learned along the way.
• Reducing returns fraud in e-commerce, partnering with Salesforce and Serena Williams, addressing returns fraud with Salesforce OMS, and fraud prevention with personalized returns.
• Barbara’s insights on the importance of trusting the team around you and leveraging their feedback to grow as a leader and better serve clients.

Resources:

LinkedIN: https://www.linkedin.com/company/72139657/admin/ Twitter: https://twitter.com/freeingreturns/status/1461424978436378624?lang=en Instagram: https://www.instagram.com/freeing.returns/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.