))
What Stakeholders Want from B2B Marketing Leaders - Marketing Art and Science - Episode 10
Manage episode 436656746 series 3559513
The Futurum Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Futurum Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Marketing: Art & Science CMO advisor and host Lisa Martin welcomes business leader and CMO of NetApp, Gabie Boko. In their engaging conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she's using data to pull the levers of art and science in marketing, and how NetApp marketing is leaning into generative AI.
Their discussion covers:
Gabie Boko shares her career journey, her role at NetApp, and how marketing is fully integrated into the company’s strategy.
An exploration of how NetApp uses data science in marketing, the key metrics shared with stakeholders, and how this informs the brand strategy.
A discussion of the balance between scientific and creative elements in marketing and how they have been used to rejuvenate NetApp’s brand.
The powerful impact of emerging technologies like generative AI on marketing.
782 에피소드
공유
