))
Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences
Manage episode 429369475 series 3559513
The Futurum Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Futurum Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode of Marketing Art and Science, join Host and CMO Advisor Lisa Martin of The Futurum Group as she welcomes Jennifer Johnson, (JJ) CMO of Crowdstrike. In this engaging conversation, JJ discusses her unique journey to the CMO role, the evolution of Crowdstrike's data-driven marketing strategy, the collaborative relationship between marketing and sales, and how Crowdstrike is really leaning into Generative AI to convert prospects faster and enhance employee productivity.
Their discussion covers:
JJ shares her inspiring journey from helping to lead a family business to CMO of Crowdstrike, discussing the importance of work-life integration in a dynamic role.
How Crowdstrike transformed its MarTech strategy, deeply integrating data science and artistry to truly become a data-driven marketing organization.
The strategy JJ leverages to tightly integrate sales and marketing and drive collaboration, create individual pipelines per rep, and enable lead gen scalability at Crowdstrike.
The impressive results of Crowdstrike leaning into generative AI to transform its website, drive an increase in conversions, and dramatically enhance employee productivity.
775 에피소드
공유
