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What are the Core Tenets of a Successful Brand Strategy? [with Anum Hussain]
Manage episode 407327678 series 3559430
Rachel Downey에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rachel Downey 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What are the core tenets of a successful, long-term brand strategy?
Rachel turns to content strategy expert, Anum Hussain. Anum is a content leader with 12+ years of experience at the intersection of marketing, media, and entrepreneurship. From building HubSpot's early content playbooks to running an AI news startup to becoming the first content marketing leader at Reforge, she’s an expert at developing content strategy, understanding audiences across multimedia formats, and leading cross-functional teams through change seasons.
Her answer to the question? It comes down to focus and simplicity. If your brand leaves people with more questions than answers, you’re doing it wrong. Press play for Anum’s real life examples from her time at Hubspot and her own startup, Below the Fold.
Link up with Anum: https://www.linkedin.com/in/anumhussain/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
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