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How Should Brands Be Thinking About Video Strategy? [a Phone Call with OpenView’s Meg Johnson]
Manage episode 407327686 series 3559430
Rachel Downey에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rachel Downey 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
[If you haven’t listened to the voicemail pod with Meg Johnson, scroll back (1 episode) and listen to that first.]
Introducing phone calls with Rachel. Because sometimes you just need a full conversation.
After Meg Johnson (Head Producer at OpenView) left Rachel a message on how brands should be thinking about video strategy, they got back together and recorded their entire conversation for us. From metrics of success to brand affinity strategy, Meg deep dives the importance of thinking through the bigger picture (and strategy) behind your video strategy. Or really any marketing effort.
She drops a few Mean Girls quotes, shares some of her favorite resources, and will leave you inspired to create great content.
Link up with Meg here: https://www.linkedin.com/in/redheadmeg/
Subscribe to her newsletter here: https://sorryimissedyou.substack.com/
Check out OpenView’s video content here: https://www.youtube.com/@OpenViewVenture
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
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