SBA: Building Community and Sustainability Through Consignment

The Valley Today

The conversation today is part of an ongoing partnership with the US Small Business Administration highlighting small businesses in the Shenandoah Valley as well as offering advice and resources to all small businesses.

In this episode, host Janet Michael and co-host Carl Knoblock, Virginia District Director for the SBA dive into the inspiring story of Amber Koehler, who has successfully run a secondhand store - Twice is Nice Consignment Boutique - for 13 years. She took over the struggling business, originally not well-received under previous owners, and transformed it into a beloved community staple. Amber's journey started with a passion for clothes and affordability, which evolved into a strong focus on sustainability.

Amber shares the diverse history of her shop, highlighting its evolution from a strip mall consignment store to a location focused on women's clothing, fair trade, and locally made items. She talks about the introduction of fair trade items from countries like India, El Salvador, and Guatemala, and how she's able to offer these at affordable prices due to her long-term relationship with the Fair Trade Program.

A significant aspect of Amber's business model is its community engagement. She discusses partnerships with local organizations such as the Laurel Center, Recovery Connection, and Froggy's Closet to support abused women, individuals recovering from substance abuse, and children in the foster care system. Amber's store provides a sense of normalcy and support through dedicated shopping programs for these clients.

The conversation also delves into Amber's creation of sustainable, organic products under her brand The Greener Good. She emphasizes the use of natural ingredients, eco-friendly packaging, and the importance of sustainability in her business practices. Amber's dedication to the environment extends to her consignment model, where she avoids fast fashion and focuses on long-term relationships with customers and consignors.

Amber discusses the challenges and successes of navigating the COVID-19 pandemic, from community support with financial donations to adapting business operations. She highlights the importance of maintaining a personalized customer relationship, knowing clients by name, and understanding their needs and preferences.

The episode wraps up with insights into the growing trend of sustainability among younger generations and the importance of community in small business success. Amber's story is a testament to the impact of passion, community focus, and sustainable practices in building a successful and loved business.

Learn more on her website: https://www.twiceisniceshoppe.com and follow her on Facebook and Instagram.