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Jarrett Fleagle and Chris Mechanic에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jarrett Fleagle and Chris Mechanic 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Importance of ADs in Marketing Compilation with some of our favorite guest

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Manage episode 440580465 series 3558699
Jarrett Fleagle and Chris Mechanic에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jarrett Fleagle and Chris Mechanic 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, we dive deep into the future of cookie-less advertising, exploring the current state of the industry and where it might be heading. With major players like Google continuously iterating their solutions, uncertainty looms, leaving marketers and advertisers wondering how to prepare. Our guest walks us through the complexities of the cookie-less world, explaining it in simple terms for those unfamiliar with the landscape and shedding light on how businesses should navigate these changes.

Takeaways:

  • Uncertainty Around Cookie-less Advertising: Even industry giants like Google don’t have a concrete solution yet, leading to repeated delays and continuous iterations.

  • Privacy at the Core: The shift away from cookies is driven by the demand for user privacy, making interest-based advertising more challenging.

  • Google’s Dominance: Until Google pulls the plug on cookies, alternative solutions will remain secondary, as Google's massive user network is unmatched.

  • Interest-Based Targeting Explained: Cookies allow advertisers to build user profiles based on interests, keeping much of the internet free by allowing targeted ads.

  • Adapt to Automation: While automation in advertising seems threatening, experienced marketers can still find value by understanding where and how to exploit gaps in Google’s automated systems.

Show Links:

Ways to Tune In:

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

  continue reading

221 에피소드

Artwork
icon공유
 
Manage episode 440580465 series 3558699
Jarrett Fleagle and Chris Mechanic에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jarrett Fleagle and Chris Mechanic 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, we dive deep into the future of cookie-less advertising, exploring the current state of the industry and where it might be heading. With major players like Google continuously iterating their solutions, uncertainty looms, leaving marketers and advertisers wondering how to prepare. Our guest walks us through the complexities of the cookie-less world, explaining it in simple terms for those unfamiliar with the landscape and shedding light on how businesses should navigate these changes.

Takeaways:

  • Uncertainty Around Cookie-less Advertising: Even industry giants like Google don’t have a concrete solution yet, leading to repeated delays and continuous iterations.

  • Privacy at the Core: The shift away from cookies is driven by the demand for user privacy, making interest-based advertising more challenging.

  • Google’s Dominance: Until Google pulls the plug on cookies, alternative solutions will remain secondary, as Google's massive user network is unmatched.

  • Interest-Based Targeting Explained: Cookies allow advertisers to build user profiles based on interests, keeping much of the internet free by allowing targeted ads.

  • Adapt to Automation: While automation in advertising seems threatening, experienced marketers can still find value by understanding where and how to exploit gaps in Google’s automated systems.

Show Links:

Ways to Tune In:

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

  continue reading

221 에피소드

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