Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes

The Revenue-Driven CMO

In this insightful episode, Chris Mechanic sits down with Greta Wilson, a marketing leader with a rich history at renowned companies like Bloomberg and Pitney Bowes. Greta shares her journey, from running marketing for Bloomberg’s media properties to leading a transformative rebranding effort at Pitney Bowes. The conversation dives into the evolution of media, innovative marketing strategies, and how brands stay relevant in the digital era.

Takeaways:

• Bloomberg's Media Marketing: Greta managed marketing across Bloomberg’s media platforms, leveraging limited budgets and bartering for high-impact exposure.

• Pitney Bowes Rebranding: Greta led efforts to rebrand Pitney Bowes from a mailing company to a tech-driven shipping solutions provider.

• Adapting to Market Shifts: As mailing declined, Pitney Bowes shifted focus to shipping technology, positioning itself as a global leader in shipping solutions.

• Creative Marketing Strategies: Innovative approaches like bartering were essential in securing valuable partnerships and boosting Bloomberg’s media presence.

• ROI of Rebranding: The rebranding success at Pitney Bowes was measured through brand awareness and market perception, helping align internal and external stakeholders.

Quote of the Show:

• “Yes, from a marketing standpoint, I always say that's the rising tide that raises all boats. Direct mail, You'll see your search go, everything starts to go up.” - Greta Wilson

Links:

• LinkedIn: https://www.linkedin.com/in/gretawilson/

• Website: https://www.pitneybowes.com/us

Ways to Tune In:

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• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube:

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/