102: Holiday Marketing Made Simple: 5 Tips to End the Year Strong with Lori Pulvermacher and Aaron Rothert

Great Practice. Great Life. by Atticus™ Helping attorneys grow thriving practices, increase revenue, lower stress, and achieve a work/life balance.

Unlock the secrets of holiday marketing that will set your business apart this festive season!

On this episode of Great Practice, Great Life, Lori Pulvermacher and Aaron Rothert step in for Steve to unravel strategies that guarantee your marketing efforts will shine amidst the holiday hustle. You'll learn how early planning and thoughtful logistics can transform simple gestures into powerful connections. From crafting detailed target lists to ensuring every campaign resonates with the spirit of gratitude, we're here to share everything you need to create a memorable impact during the holidays.

Explore the art of holiday gifting and engaging campaigns as we reveal the magic behind simple yet meaningful gestures. Discover how personalized gifts and handwritten thank-you notes can nurture relationships and generate valuable referrals. We'll guide you through creative campaigns that breathe life into traditional holiday themes, like Thanksgiving gratitude initiatives and 12 days of giving. With these strategies, you’ll harness the power of social media and community involvement to amplify your reach and fortify your brand's presence.

As we conclude this festive journey, we stress the importance of taking action, no matter your budget or resources. Whether it's a simple lunch with clients or a heartfelt phone call, the essence of holiday marketing lies in showing appreciation and building genuine connections. Embrace the spirit of giving and gratitude as we provide examples of businesses that have successfully capitalized on unique holidays to boost client relationships.

In this episode, you will hear:

• Holiday marketing strategies to enhance business connections

• The importance of early planning and logistics for successful holiday campaigns

• Personalized gifting and handwritten notes to nurture relationships and generate referrals

• Creative holiday themes, like Thanksgiving gratitude and 12 days of giving, to boost engagement

• The role of social media and community involvement in amplifying holiday marketing efforts

• Taking action regardless of budget, focusing on genuine appreciation and connection

• Examples of businesses leveraging unique holidays for successful client relationship-building

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Supporting Resources:

• Aaron Rothert: Practice Advisor & Attorney: atticusadvantage.com/our-team/aaron-rothert

• Lori Pulvermacher: Practice Advisor: atticusadvantage.com/our-team/lori-pulvermacher

• Coaching Programs: atticusadvantage.com/what-we-do/coaching-growth-programs

• Holiday Marketing Planner and Gift Giving Guide: atticusadvantage.mykajabi.com/holiday-marketing-planner

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.