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Private label growth is primed to accelerate in the US
Manage episode 452335444 series 3558058
Rabobank에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rabobank 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Private label now has close to 20% market share in US food retail. This is much lower than the share in the UK and other European markets, where private label commands 40% or more. However, private label growth in the US is accelerating. Consumers are demanding affordable products, partly because of the cost-of-living crisis. Growth is not constrained by demand, though. The quality of supply is the constraint. What we notice is that the quality of private label products is improving because retailers are more actively look for consistent, good supply. Sebastiaan Schreijen and Cyrille Filott question Tom Bailey and very special guest Arjan Both on the topic of private label growth in the US in this episode of Consumer Foods to Go.
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