174: The Value of Operational Intelligence in Large-Scale Multifamily with Brian Ferguson

Zen and the Art of Real Estate Investing

Today’s guest is a syndicator who understands the importance of knowing the nuts and bolts of syndications before jumping into an investment.

On this episode of Zen and the Art of Real Estate Investing, Jonathan sits down with Brian Ferguson, founder of Altunas Capital. Today, Brian focuses on large-scale multifamily assets. Brian had 16 years of experience in real estate investing before ever raising one dollar of outside capital.

As they begin their conversation, Jonathan and Brian delve into Brian’s background in real estate and what he wishes he’d done differently along the way. He offers Jonathan examples of why it pays to understand your properties’ needs and do your due diligence in syndications. You’ll hear how Brian moved from auto finance into real estate investing, his advice for new flippers, and what it means to put “lipstick on a pig” in real estate. He shares his preference for ground-up construction, why new investors should hold off on flipping, and how social media can be a bad influence on new investors and set them up for failure. Finally, Jonathan and Brian explore Brian’s implementation of EOS to grow his business, the other asset classes he is pursuing, and COVID’s lingering impact on Brian’s assets.

Brian Ferguson offers a voice of experience for new investors and outlines why creating systems can save you a lot of trouble as your business grows.

In this episode, you will hear:

• Brian Ferguson’s background in real estate and what he wishes he had done differently along the way
• Why it pays to understand your properties’ needs and do your due diligence in syndications
• How Brian moved from finance in the auto industry to real estate investing
• His advice for those who want to get into flipping in today’s market
• Putting “lipstick on a pig” in the real estate industry
• His preference for ground-up construction despite its downsides
• Why new investors should not get into flipping right away
• How social media influences new investors and often sets them up for failure
• Implementing EOS to create systems and processes for growth
• Building a strong team culture and learning from others
• The other asset classes Brian is pursuing outside of multifamily and self-storage
• COVID’s lingering impact on Brian’s assets

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://zenandtheartofrealestateinvesting.com/podcast/174/ to download it.

Supporting Resources:

Altunas Capital website - altunascapital.com

Find Brian Ferguson on Facebook - www.facebook.com/bhferguson

Brian’s Instagram - www.instagram.com/bfergusonvic

Connect with Brian on LinkedIn - www.linkedin.com/in/brian-ferguson-05b4328a

Visit the Fergmar website - fergmar.com

Website - www.streamlined.properties

YouTube - www.youtube.com/c/JonathanGreeneRE/videos

Instagram - www.instagram.com/trustgreene

Instagram - www.instagram.com/streamlinedproperties

TikTok - www.tiktok.com/@trustgreene

Zillow - www.zillow.com/profile/StreamlinedReal

Bigger Pockets - www.biggerpockets.com/users/TrustGreene

Facebook - www.facebook.com/streamlinedproperties

Email - [e-mail]

Episode Credits

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