An Important Mindset Shift For Authors Bound For Bestseller: Book Marketing & Book Launch Strategy For Authors podcast

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

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Leveraging Group Programs for Greater Author Impact 31:54

28일 전31:54

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31:54

Leveraging Books for Greater Impact Kerry discussed the importance of extending a book's life beyond its initial launch by creating a community around it. She emphasized that this approach allows authors to fulfill the mission that inspired them to write the book in the first place and have a more significant impact on their readers' lives. Building Communities With Care The conversation explored the thoughtful process of building a group based on a book's content. Kerry highlighted the importance of: Taking a break after the book launch to avoid burnout Focusing on just 2-3 key messages from the book that can be implemented into a group Positioning yourself as a guide rather than a guru to overcome imposter syndrome Creating a strategic timeline that doesn't overwhelm your audience Creating Authentic Connection in Marketing Both Kerry and Valerie discussed how passive marketing approaches are becoming less effective, while community-based strategies create emotional connections and loyalty among audience members. Connect With Us Follow Valerie on LinkedIn for updates when this episode goes live Learn more about Kerry Dobson and her work with authors. Check out Kerry's private podcast: "The Great Group Revolution" Mentioned in this episode: Join the Author Craft Community! Access Author Craft Community, a resource library that grows every month with new resources and information for authors at an affordable price. https://tinterocreative.thrivecart.com/author-craft-community-for-writers/…

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

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How to Know You're Ready to Publish a Book 10:58

33 weeks 전10:58

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10:58

How do you know you're ready to take your ideas and put them out to the world? We're diving into this important question on the podcast this episode! _______ Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing! The Book Marketing Goodies: Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch! Download the launch team building guide and class . (AKA how to enlist others to help your book make a big splash at launch!) A personal brand is vital for an author, AND for selling more books. Today, we're diving in on why a personal brand is helpful for authors and how it can help you sell more books.…

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

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Parallels between written word and art with Sherri Jones 26:43

44 weeks 전26:43

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26:43

Jump and trust. Learn and be inspired by artist, Sherri Jones. Hear her perspectives on writing her upcoming book, as well as what she's learned as an artist (and teaching art). She talks about playing it safe versus living out of the box. If you're ready to get inspired to turn your writing into truly a piece of art, you'll love this convo with Sherri Jones! It's time to live large! Take risks and mess up. Build your bravery muscles as a creator. https://www.sherrijonesart.com/ Follow on Instagram _______ Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing! The Book Marketing Goodies: Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch! Download the launch team building guide and class . (AKA how to enlist others to help your book make a big splash at launch!) A personal brand is vital for an author, AND for selling more books. Today, we're diving in on why a personal brand is helpful for authors and how it can help you sell more books. Mentioned in this episode: Join the Author Craft Community! Access Author Craft Community, a resource library that grows every month with new resources and information for authors at an affordable price. https://tinterocreative.thrivecart.com/author-craft-community-for-writers/…

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

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Book Publishing Strategy: Picking a Launch Date 9:25

51 weeks 전9:25

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9:25

Timing is everything and never more important that in book publishing. So many authors obsess over how to pick the right date, so today's episode dives into a few basic best practices to ensure you are being smart with how you pick your launch day. _______ Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing! The Book Marketing Goodies: Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch! Download the launch team building guide and class . (AKA how to enlist others to help your book make a big splash at launch!) A personal brand is vital for an author, AND for selling more books. Today, we're diving in on why a personal brand is helpful for authors and how it can help you sell more books. Mentioned in this episode: Join the Author Craft Community! Access Author Craft Community, a resource library that grows every month with new resources and information for authors at an affordable price. https://tinterocreative.thrivecart.com/author-craft-community-for-writers/…

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

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An Important Mindset Shift for Authors 11:16

1 year 전11:16

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11:16

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing! The Book Marketing Goodies: Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch! Download the launch team building guide and class . (AKA how to enlist others to help your book make a big splash at launch!) A personal brand is vital for an author, AND for selling more books. Today, we're diving in on why a personal brand is helpful for authors and how it can help you sell more books. Mentioned in this episode: Join the Author Craft Community! Access Author Craft Community, a resource library that grows every month with new resources and information for authors at an affordable price. https://tinterocreative.thrivecart.com/author-craft-community-for-writers/ Join the Author Craft Community! Access Author Craft Community, a resource library that grows every month with new resources and information for authors at an affordable price. https://tinterocreative.thrivecart.com/author-craft-community-for-writers/…

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

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How to Get Your Book's Rough Draft Completed 35:27

1 year 전35:27

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35:27

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing! _______ The Book Marketing Goodies: Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch! Download the launch team building guide and class . (AKA how to enlist others to help your book make a big splash at launch!) _______ A personal brand is vital for an author, AND for selling more books. Today, we're diving in on why a personal brand is helpful for authors and how it can help you sell more books. So let's say you've got this amazing book idea and you have started it. Maybe you've got a few ideas. Maybe it's just a seed of an idea. Or maybe you actually have the whole thing mapped out and you are this close to finishing it. There is something inside of us that resists the act to complete a book. And I think a huge piece of it stems largely from fear. A book is a very personal thing to put out there to the world. And so I get how it's scary. So part of this is like, maybe you just need a mindset shift around you really just need to get the book out there. Right? You've got it written. I've heard of a lot of people who have full book manuscripts sitting on their cloud drive that the world will never see because they were too afraid to put it out there to the world. And then there are other people who have great ideas and they just need that little oomph to get it across the finish line. So today we're going to talk about just a few - not all - but just a few of, of just some tips for busy real people to do this. It is so easy to sit there and say, well, sure, like follow these 10 steps and you'll have a book manuscript. The reality is we have a thousand things vying for our attention on any given day. And so, while we may be well-meaning in wanting to finish a writing project, there is something that just often gets in the way. And so for people like us who have a lot of things going on, which most people who are thinking about writing a book are usually involved in multiple different things in their life. This isn't something that is meant to cause extra stress. I say that in a sense of recognizing and giving full validation to the fact that what you were trying to do is going to meet some resistance. We have a lot on our plates. Let's see if we can find some tools and systems to help get our book draft book draft across the finish line. It is a lot of work. So first off, let's just recognize and celebrate that if you are pursuing this idea. That in and of itself is a huge accomplishment. Mentioned in this episode: Join the Author Craft Community! Access Author Craft Community, a resource library that grows every month with new resources and information for authors at an affordable price. https://tinterocreative.thrivecart.com/author-craft-community-for-writers/ Join the Author Craft Community! Access Author Craft Community, a resource library that grows every month with new resources and information for authors at an affordable price. https://tinterocreative.thrivecart.com/author-craft-community-for-writers/…

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

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Should You do a Presale for Your Book Launch? 16:30

2 years 전16:30

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리스트

16:30

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing! _______ The Book Marketing Goodies: Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch! Download the launch team building guide and class . (AKA how to enlist others to help your book make a big splash at launch!) _______ Transcript: Pre-selling your book. Okay. So I get this question a lot from authors. And honestly, it's a topic that I've had to kind of do some different research around myself to see, you know, what works, what doesn't, what scenarios could it work in? What scenarios does it not work in and all of that. And so over the years, I've learned a lot when it comes to pre selling a book and offering it up for pre sale. It's not, it's not a cut and dry answer. So if you talk to someone who comes from a more traditional, book publishing background where they worked for a traditional publisher or a hybrid publisher, they are probably gonna have you do a pre sell of your book. Um, they're gonna, they're probably gonna push that and you know, it's, it's not a bad thing, but people from those backgrounds traditionally are not necessarily thinking about the way that Amazon works for, um, for going after bestseller and some of those, those metrics that a lot of authors care about, and they're also not necessarily thinking about it from a marketing standpoint, which is a little ironic because a lot of publishers. You know, that's what people traditionally, like, they think that the publisher is going to help them with all this marketing expertise. But they're not marketers. They're publishers. They know how to get your book live. Okay? They know the ins and outs of this traditional industry. They're not always thinking about things from a marketing standpoint. And there's a phrase I believe Donald Miller uses a lot in his podcast around the story brand. And it's, uh, if you confuse, you lose. And so I see this way too often, especially when it comes to a pre sale for a book, is that it becomes confusing for the audience. They don't really know when your book is live. You're talking about your book a lot, but unless you are crystal clear about the actual date that the book is live, people are going to be confused. Because you've been talking about it for months and months and months, and then if you're not explicitly clear that your book actually went live, Then you don't really you confuse your audience and also a lot of authors that go this route They will pop up out of nowhere to say that their book is available for pre sale And so there's no lead up. So all of a sudden this this author comes on the scene sending to their email list Or sending you a private message or posting on social media that their book is available for presale. But if they haven't done any lead up, any marketing or communications about the book before it's ready for presale, you're really confusing people because they're like, well, wait. I didn't know you had a book. I've got to, I've got to work on it. Like, I've got to wrap this around in my mind of what to do with this now. And so a lot of people aren't ready to take action just because you've said your book is available for pre sale. And also, it gives people this mindset of like, oh, well, it's available for pre sale. I've got plenty of time to buy this book. The problem is... With any of these like online platforms, if you want to rank well, you need to get a big search of activity in a concentrated amount of time. And so by offering your book as a pre sale, you are spreading out the time that that activity is actually happening. Which, you know, if you're, if you don't care about getting any sort of fun accolades, don't worry about it. Offer your book up for pre sale, make it available and all that stuff. However, if you really want to make a splash, you need to start building up that lead up. So when people tell me they want to do offer their book for presale if they want to go after any sort of big Metrics or really move the needle in the algorithm, especially on Amazon. I will tell people okay, that's fine but the date that you put your book available for presale is Technically your launch date now people can't get the book in hand But that's the date that you really want to push people to buy your book. And, but the mentality that the public has, the mentality that the consumer has is that, Oh, pre sale. Well, I have this window now from whenever they announce pre sale to my launch or to the launch date. That that is like the window, like, Oh, I can get this book anytime. There's no urgency of like, I need to do this now. And so, It just kind of plays with people's minds of like they think that they have plenty of time. Instead, I, I encourage people to focus just on the public launch date. And all of your marketing and communications can be pushing people to that one specific date. You focus your efforts and you focus your audience's attention. On that one sole spot. And so all of your social media content, all of your marketing is building up hype to whatever day you are working towards. And so, when your book is available, you are pushing all of your activity around people selling or buying your book on that one day. Or around that one time frame, around launch day. You aren't spreading out the activity. And you're still maximizing all of the conversations. about promoting your book leading up to that. From a marketing standpoint, I think you're actually in a better position because again, you confuse, you lose. So in this point, you're pointing people to one date. You're not telling people you have this huge ambiguous window of time that they can purchase your book in. I also like to concentrate my efforts because as an author you have a lot going on. And so this is a way to simplify your efforts. You don't necessarily have to be pushing people to buy your book for three to six to nine months straight in this pre sale window that other authors might normally do. And as a result, you actually start building people's interest because you're not selling. And there's some sort of scarcity around, Oh, this book isn't available yet, but this teaser just dropped. Or I know the author interviewed this really famous person for their book. I can't wait to read what's in it. All of that kind of stuff is promoting your book. But you are concentrating the activity around it. To your actual launch day. And the launch day can be very, you know, very subjective. Like, you can pick whatever your launch date needs to be. Um, but just concentrate your efforts. It will make your life a lot more easy as the author and as the project manager and owner, essentially, of this entire huge project where you, whether you like it or not, you are the face of your book's brand. Okay, so it is your project. Let's just be very clear. You and your team can concentrate your effort. Okay, and it just makes things simpler for you, and it is simpler and more clear for your audience. So, it's a win win on both sides. Now, I get it. There are other instances where I have seen people really want to push for a pre sell. Um, and there are reasons, if you are going after, Maybe some New York Times bestseller type lists or you're wanting to go for broader, broader accolades like that that you want to showcase that your book can perform at a certain level. Some of the, the book promotion websites want to see a certain amount of activity before they're willing to put you on for a new release type of promotion. And so, you know, if those are some of your big goals, You might consider doing a pre sale. However, most of the authors that I work with typically have their book associated with some sort of other arm of business. So, they might have a coaching business and their book is a, an extension of that coaching business. It is a tool to supplement the coaching that they do. It is almost a cold audience warm up so that someone is ready to work with them for coaching. Okay, so you can see that the book has a much larger financial goal in mind than just to purchase the e book or purchase the print book. The transaction of the book purchase is not the end goal. So for them, the marketing strategy is actually so much more involved. Because it's not just about the book. It's about your whole brand. And the book is just part of that bigger conversation. So, that's typically why I am not a huge fan of doing a pre sale for your book. If you are looking at this purely from like purchasing books and transactions on that level, again, you might have a compelling argument from someone else who is maybe much smarter than I am from a different angle to say, yeah, a pre sale actually does make sense in this case. But I would hope that you hear some of my warning signs from a few minutes ago, where I'm saying, you confuse, you lose. On the consumer side, I've been so confused by some authors books, because I don't know if their book is actually live. I don't know if I can actually purchase it and read the book within the same week. Or am I going to have to wait? So I, it's one of those things where, you know, if you go the presale route, and again, as I started this, this is kind of a gray area question. You're going to get different opinions, but my hope is that you would take some of the warning signs of what you heard from me say and apply it. So if you do decide to do a presale, you are thinking through, how am I going to be as crystal clear as possible? How am I going to make my launch? actual public day, just as important as when I talk about my presale day. And how am I going to build up hype to my book being available for pre order? All of those things are things that you need to think about. And it just adds an extra project or level of complexity if you decide to add this other date in the mix. Again, it's, there's not always a right or wrong answer. It's just a matter of if you decide to go one route, you need to understand the implications of that. And you need to understand how you can be as clear as possible in the communication and marketing of your book. Because remember, everyone gets millions of impressions throughout the day. Of advertisements, social media posts, emails hitting their inbox, billboards on their way home, flyers in their kids backpacks. There are so many different messages and things vying for our attention that you have to be crystal clear when it comes to promoting your book. You have to pound it into people's head about what it is and what you're doing. You have to be crystal clear because otherwise people don't have the attention span to care about your book as much as you do. You have to be repetitious. You have to be clear. You have to be direct. And if you decide to do a pre sale for your book, you need to make sure that you are even more crystal clear. Because that just adds another level of complexity for both you and your audience to understand about how your book is launching. So, is a pre sale for your book the right thing to do? Only you can answer that. You can get the information you need, and I hope that this podcast episode helped give you just a little bit of perspective around, Hey, maybe I need to consider XYZ if I'm going to start doing pre sale orders. But, long term, like this decision is up to you, and it's got to work for your goals for your book. So, is a pre sale right for you? Only you can answer it. Curious to hear your thoughts. Shoot me a message. If you have decided to do a presale and it's gone well, um. What's something that you would do differently if you were to do it again? I'm really curious to hear other perspectives because this is one of those issues that it feels like it's always kind of changing And it feels like there's a lot of different opinions out there So pre sale or not the reality is this is one of those decisions that should not trip you up we talk a lot about decision fatigue and You know just how indecision can really hinder you and paralyze you in the book marketing process and in the book launch process This is one of those decisions that you need to weigh the factors, make a decision, and move forward with confidence in that decision. Move forward confidently and strategically so that your book launch can be as effective as possible. Mentioned in this episode: Join the Author Craft Community! Access Author Craft Community, a resource library that grows every month with new resources and information for authors at an affordable price. https://tinterocreative.thrivecart.com/author-craft-community-for-writers/ Join the Author Craft Community! Access Author Craft Community, a resource library that grows every month with new resources and information for authors at an affordable price. https://tinterocreative.thrivecart.com/author-craft-community-for-writers/…

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

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Tips to Deal With Imposter Syndrome as an Author 11:49

2 years 전11:49

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11:49

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing! _______ The Book Marketing Goodies: Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch! Download the launch team building guide and class . (AKA how to enlist others to help your book make a big splash at launch!) _______ Transcript: Let's talk today about the big white elephant in the room when it comes to launching a book. And that is the, uh, big white elephant of imposter syndrome. I think all of us have felt it at one point or another, whether it's in just our job or our business. Uh, but when it comes to books, I think most authors feel like, who am I to be writing a book about this subject? Uh, It all creeps up from time to time and the reality is there's always going to be someone who is smarter than you, who's more successful, who's more wealthy, who's written more books, who has more reviews than you, who's on a bigger bestseller list. Like there's always gonna be somebody who is further along in the process than you are. And so it's very easy to compare yourself to somebody who might be further along in the process. And a book, for some reason, feels a little bit more final for people. So the imposter syndrome, I think, can creep up because there is this permanence in what you're putting out to the world. You can't take some of it back, right? You put a book out into the world, it could show up at garage sales and used bookstores and library shelves and all that for years and years and years to come. And once it's out there, you can't change. Some of those things you can put out new additions, but that original edition is going to be out there as well. So I am always Encouraged when I come across someone else who feels imposter syndrome Only because it gives me that validity that I'm not the only one who thinks this way And it also gives me a little bit of grace to say it's okay that you are feeling this But it is not okay to stay there Imposter syndrome is one of those things that we need to move past And it shows up in so many different ways. But for the author, I think there's a lot of, you know, it creeps up all the time. One, it creeps up like before you even start working on it. And then it'll creep up and it'll halt your progress. Even once a manuscript is done, I've, I've come across many authors who say they have a manuscript done sitting on a cloud drive that they have done nothing with. Imposter syndrome is going to creep up. And one of the hardest things that you will do when it comes to marketing your book and to launching your book is to actually put it out there. So for me, imposter syndrome actually kind of goes hand in hand with fear. There was a lot of fear associated with like hitting publish on my first book. And honestly, like telling the world that I was getting it out there was one of the best things that I had could do because then I felt some accountability that I need to do this. I need to put this book out there because I told people I was going to and my word is gold I Value following up with what I say, I'm gonna do so much That it was a driving force for me to actually finish my book was to get that accountability out there But it is scary and I don't want to discount the fear. But how do you? bridge that gap or like get over the hump when it comes to imposter syndrome, when it comes to fear. All of these things can be so difficult to move forward. So just a few tips that have helped me as I have tried to move forward in the process. I mentioned the one, uh, just in terms of accountability. You know, putting it out there to the world in a public forum, that you're doing this. And when I say public forum, I'm talking about people who know you. Telling people that you have it in the works, right? That just accountability, that you've done that, is gonna be huge. And for most people, it's gonna be enough of that, like getting over the hump to actually finish the process. Now, one of the other things that I've done that's been helpful for me, is also, uh, just bringing the right people in the team. So, there's parts of the process that I can easily kind of get down in the dumps about. One of the things that helps me as well is getting people on my team who are going to help move the process forward, who are not emotionally connected to the project. So, that might be a graphic designer, helping me with my book cover. That might be an editor. A proofreader, someone helping me with the publishing process, maybe a launch team manager. Get some people in the mix who care about your success, but they also are not emotionally tied to the subject. They did not write the book, so they don't feel nearly as much emotional connection to the success or failure of the book as you do. Not that they don't want it to succeed, but they are not going to let the emotions and the fear hold them back, or hold you back, shall we say. So get some other people in the mix. The other thing I like to do is surround myself with people who are also working towards similar goals. Whether it's, you know, launching a course, launching a book, building a business, um, going after their next promotion. Like, I like to surround myself with people who are out making audacious goals. And then I can piggyback off of the accountability of just like, The proximity with these types of driven people helps drive me forward to work towards my goals even more. So, those are just a few things that I like to do to get past imposter syndrome. One of the other things that I do is I have a folder on my Google Drop, or my Google Drive and Dropbox called Brag Board. And that is a spot where I drop my accolades, I drop screenshots of great work I've done. I have a spreadsheet that has a bunch of stats listed of things and success stories that I've done. Sometimes you need reminders of all of the good things that you've done, all the progress that you have made. And so going back to review what you have done over the years can be huge. So if you're writing a book about marketing, Go revisit some of those things that you've done that you know you did well. Don't focus on the negative things that you've done. Instead, focus your attention on all of your wins. Get yourself in a mindset where you are focusing on the positive and the forward movement. Don't let those negative thoughts creep in. Another thing that I also do is I will unfollow certain accounts that are not serving me in that time. And I don't say that with any sort of malice. Because I've actually unfollowed a lot of really great accounts, but at the time, they were distractions. They were distracting me from making my own content. I was focusing so much on the things that they were doing, and seemingly doing well, because we all put our highlight reel on social media. And I, it just got to the point where instead of obsessing about what they were doing, why not snooze them or unfollow them and focus instead on creating my own thing, going after my own goal and focusing on me. One of my favorite quotes is, uh, I don't even know who says it, but it's just this phrase of just You know, focus on your own paper. Look, watch your own paper. And, you know, we learned that in elementary school. The teacher's always saying, like, don't look at your neighbor's paper, like, focus on your work. When it comes to imposter syndrome, I think this is really important. To focus your attention on what you have at hand, not what other people are doing. Stop wasting your time. The other big thing is a favorite quote of mine from my friend Brandon Berkmeyer. That says, uh, your perspective is your power. No other person has your unique vantage point on your subject matter like you do. We all have unique perspectives and you have to remind yourself that your perspective, your experiences, your knowledge, all of that creates this perfect storm of your power. Because you are going to resonate with the people who are looking to go after the same kinds of things that you're doing. You're going, your vibe is going to attract your tribe, okay, and your perspective is going to attract people who are looking for someone who can help them from your perspective. They want that, and that is powerful. Your unique experiences, your unique circumstances are going to help drive. The power of your unique service offering for people. Your unique offer and message in your book is going to come simply because of your unique perspective. It's hard. Imposter syndrome just creeps up all the time. No matter how long you've been doing this. Whether you have a publisher or you're doing it on your own. Like, Imposter syndrome is gonna creep up all the time. You have to remind yourself of who you are, what you're doing, why it's important. The more you focus on the benefit that you are actually providing for your readers, the, the less imposter syndrome tends to be an important thing. It tends to fade in the background when you focus on what you're bringing to the table and how it's gonna help other people.…

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

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What book formats should you publish when (ebook, print book, audiobook)? 15:32

2 years 전15:32

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리스트

15:32

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing! _______ The Book Marketing Goodies: Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch! Download the launch team building guide and class . (AKA how to enlist others to help your book make a big splash at launch!) _______ Transcript: So when it comes to launching your book, a lot of people have questions around what formats of my book should I launch first, second, third? Should I phase things? Should I launch everything all at once? The reality is, it's really great you have these options between having a hard copy, a print version, uh, the e book, and then audio. And, you know, big picture, I think it's important to probably have all of those different routes as much as you are able to. However, how you pace those and how you launch those is one of those things that's going to be up to you. Now, some authors hate hearing that. For some people, it gives them a little bit of freedom. To say, you have the choice to decide what you're going to do. Especially if you're going the self publishing route. Now, if you're working with a publisher, they're probably going to dictate to you what you should do and when. Um, and you're going to be probably locked into certain commitments based on that. But if you are self publishing, or you have the option to delay making certain versions, Ultimately, that choice is up to you, and you can, you can make that however you want. We'll walk through a few things to think about as you're determining, you know, what you, what order you want to do things in, what you would want to do first. Does it make sense to launch all at once? Um, when I first launched my book, this was in 2019, it wasn't, I'll just say this, audiobooks were becoming more popular, becoming more of the norm. But they weren't there yet. It also was a lot more cumbersome to publish and produce an audio book version of your book. Today. It's a lot easier. I've seen in just the four to five years from recording this episode from 2019, I have seen a huge difference in how, how much easier it is to publish and produce an audio book. It felt like a bigger lift four or five years ago. So when I launched my book, I only did ebook and paperback. And even when I launched, my, uh, advice that I was given was to launch with just my ebook. And I'll be honest, I knew that it was going to be a little bit harder. Because, you know, the platforms see the ebook and your hard copy version as two separate products. So, in terms of wanting to get rankings and moving up in the algorithms for going after different accolades, I knew it was going to be a little bit more of a challenge. However, I knew my audience well enough to know that if I only offered an ebook version, There would be a lot of people who did not buy it, simply because they are purists, and they like the physical feeling of reading a book in their hands. So for me, I had my paperback book available just on the same day as my e book was available. And I know that it made it a little bit harder to go after some of those things like bestseller, but at the same time, I was able to sell a lot of books. Because I was putting it in the formats that I knew people wanted. To me, paperback is, it's a given. You know, print, whatever. Um, I typically tend to lean more towards paperback books just because they're lighter. I know some people felt really strongly about, I really want a hardcover copy, a hardcover version of my book, with the book jacket and all of the fancy things. And I will say that that does look very nice and polished. And I love that KDP makes it easy for that to be an option. I'm trying to think back, but I don't think that was even an option when I first published my book. It was either... You know, it was just a soft cover and that was your only option if you wanted a print version of your book. So, So I've really enjoyed watching that evolution. But yeah, I've worked with some people they're like, they're insistent they want a paperback version and a hard copy and the e book. Now the audio book is still one of those those pieces where like a lot of people have a little bit of a debate. Some people have felt really strongly about wanting to have everything All at once, which is great. I think having everything all at once can be really, really powerful. It makes you look really polished and set up for success. But again, you've got a lot of people who are going to buy one version. And then you're spreading out your activity. And so it doesn't, it doesn't concentrate your efforts as much. The other argument for keeping the audio book maybe a delayed Type of a thing is simply the fact that, you know, you, you launch with your ebook, your paperback, or just paperback, or just ebook, regardless of what route you do between ebook and, um, print version, you can decide that, right? But the audiobook kind of feels like a different animal. And it feels special enough that you could say the audiobook is coming soon. And then, when it does launch... You have another reason to get in front of your audience. And I think that's really important. A lot of times people think about book marketing and book launches in terms of, Okay, I've got the date that everything goes live, and I'm concentrating all my efforts around this one time. They often miss the lead up and the lead down from a book launch. And so, if you can really space out some of those big milestones and reasons to get in front of people, You can talk about your book time after time after time. So let's say you launch your book today. You launch your ebook, your print version. It does well. You get a lot of buzz here for a few weeks. Then when you launch your audiobook, say a month or two later, you are able to space out these big announcements. You know? Whereas if you cram them all together, it's definitely a nice polished way to think about things, but at the same time, you're also making it a little bit harder to put some kind of special attention on these different versions. So just something to think about between like trying to decide how you're going to space things out. Ultimately, I think if you've got the network for it, you can really decide to do things. Whichever way you want. There's, there's not necessarily a right and a wrong way here. I think these are, this is one of those gray areas where this is an opinion, this is a subjective thing, and you can decide what order you want to do things in and how you wanna pro, how you want to produce all of that, how you want to get everything rolling out. And if you have the creative licensing as a self-published author, ultimately, that that control is all in your hands. So. Get the facts, get some opinions, and weigh out what's going to make the most, most sense for you. You are the author and this is your book. So you need to be making some of these decisions, make them as, as strategic as possible, with as thoughtful as possible. But again, as I've said in other situations, like don't overthink things too much. There's a right and a wrong way to do some things, but there's also a lot of Gray areas where there's multiple ways to do it, and I think the types of formats you launch at one time, that is one of those gray areas that ultimately you're in control of, you can decide what you want to do, and ultimately, like, your book launch is going to be a success either way. Go after the wins that you can control and don't obsess over trying to meet certain deadlines with getting every single format out just for the sake of having it all there. Think through, how could you leverage what your timing is to your best advantage? And, I'm excited to see how you launch out all of these things. I've seen every author I've worked with has kind of had a different take on things, and that's the beauty of it. We all have our own opinions, we all have our own scenarios, and no two book launches are exactly the same.…

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

1
Author Website Strategy: Market Your Book Strategically with Your Website 15:32

2 years 전15:32

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리스트

15:32

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing! _______ The Book Marketing Goodies: Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch! Download the launch team building guide and class . (AKA how to enlist others to help your book make a big splash at launch!) _______ Transcript: Websites have become kind of a big topic that's come up with some of my clients. And it's one of those things that if your book is very tied to your business, it can be kind of a great debate of like what you should do. Like, do you need to have your own website for the book? Or how do you incorporate your book into the website that you already have? So today we're going to dive into author websites. And talk through some of the basics of like what you need to have, what you need to not have. How do you approach how to build your author website? So that it is something that is truly going to work and be a success for you. My name is Valerie Morris. I help authors launch their book strategically. Leveraging my digital marketing background and my own expertise. Launching my own book as well as many other authors over the last four to five years. I love working with authors. Largely because... Their passion rubs off on me. So whatever you're passionate about for your own book, because let's be honest, authors are very excited about their subject matter, that often rubs off on me and gets me excited. I love working with people who are excited about what they're doing and it's really an honor. So, but as a result of working in this space, you come across that question of how are you positioning your book? On your website, and obviously you have your book listed on different sites like Amazon or Barnes and Noble. Or IngramSpark, or some of these other audio book platforms, like, you could have your book in so many different places, first off. But let's be honest, like, those are places where, like, you're filling in the blanks for what they want on their website. So, if you want to be showcasing testimonials in a strategic way, or you want to add a video, about the author talking about the book. You can't always do that on these other platforms. And yes, they're great as sales pages, and as a product page for actually purchasing your book. But what about promoting your book at large? The why, the testimonials, the process, the behind the scenes. Some of these extra bonuses that people will add with their book, that kind of stuff really only lives on a landing page of some sort, whether that landing page is just a page within your main website for your business, or it is. Maybe a whole website about your book. I've seen a lot of people go different routes and we're going to kind of dive into some of those core routes. So the first big way that I've seen people build out an author website is they will build out a website just for their book. Now, they might name it or get a domain for, you know, Migratebook.com. Okay. Whatever your title is, they might center the whole website around that one book. And I think this works when you have something like a memoir or a really capstone book where you think like, Hey, I'm going to build a whole, whole brand around this one concept. The problem with this route is that if you ever decide to write a second book, it either has to fit in very nicely with the first book's subject matter, or then you're looking at possibly building a second website for two different books. So the second route to go, which would be an alternative to writing, to making a website just for one book, is to make a website for you as an author. So it's more of an author website versus a book website. And this is a nice route to go, especially if you don't have a website already. If you, if your book doesn't fit in with your business already, if you're let's say a business owner, um, you know, you might have a place to put something, but, you know, if your subject matter has nothing to do with your business, You shouldn't be putting it on your main website, right? So, you might want to build out a website that's just for you, okay? And then within that, you have the flexibility to feature your current book. But also feature any future books that you write. So, that's a route that I think works really, really well for most authors, is to build an author website. Then the other route that I've seen people go is largely just centered around like, if you have a book that's very tied to your service offering in your business, Like, for example, my book was about digital marketing and I run a digital marketing agency. So mine had a very direct application. When you have a book like that that dovetails so nicely with a business, what you can do is you can simply make a page within your main company page, company website, that's just about the book. And so it becomes almost just a landing page about your book. And I think it gives a little bit of flexibility in the sense that like you don't have to come up with. You know, gobs and gobs of content for a full on website if you just want to build out a landing page. And the nice thing is when you have it on your main website, then people can go and explore what you have to offer from there. It also is nice too because you're already paying for the hosting for this website. So rather than spending an extra however many hundreds of dollars, a year to build a whole new website, you can instead just incorporate it into what you're doing with what you have built already. The hard part about this is that if you ever want to detach your book, your book's association with your company, you would later have to then go build a separate website just for your author or for your book. Um, it also just limits a little bit of like, What you can do because you're working with the within the ecosystem of your company and you might be limited more on real estate So you might be talking about and for some people this is nice because it's like I'm talking about one page of a website They can be more landing page style where people can scroll and get a lot of content, but they're just on one page Whereas if you feel like you've got a lot to offer if you're gonna be doing like a book tour Or you've got a lot of resources, like, sometimes it makes more sense to maybe build out a separate website where you can house all of those things. Later down the road, if you ever sell your business, You know, it just might muddy the waters a little bit from in the standpoint of like, well, is the book the company's asset or is it your personal asset? Um, so just something to think about, maybe something to, you know, ask some professionals like a CPA or an attorney around like, hey, I plan on selling my business in the next 5 to 10 years. Does that make things too confusing if I have my book promoted on this website? Or, how do I need to structure the bank accounts for my book so that I make sure that things are as clean as possible when it comes to tax time? Those are questions that I cannot ask, answer for you. I am not an attorney. I am not a CPA. I don't know the full answers to things. I know kind of best practices of what I'm doing. But ultimately like you need to make sure that you have covered those bases with the folks that you trust now a Fourth route you can go if you're gonna build a some sort of website it in any way Is to just build out a landing page and there's lots of places in today's world You can build landing pages on Canva. You can build one on programs like MailChimp You know a lot of different Email programs or just, um, online course programs, like a lot of those places give you the ability to just build a landing page. And that route you can go is, is sometimes a little bit easier. You know, if it's built into something you're already paying for and you can build a landing page for, you know, essentially no extra cost. That could be a really fun route to go. Um, the, the challenge there is that if you ever decide you want to incorporate it into a main website, you're going to have to rebuild the whole thing, whereas sometimes when it's, you know, on one website and, or on one webpage and you want to maybe expand it into something else, it's a little bit easier to copy code over or to duplicate things and just like, mimic it in another hosting setting. So you know, you're, you're also limited by probably a lot of functionality when it comes to some of these landing page builders. So you just kind of have to kind of pick your poison, right? Of like, Which route am I gonna go? The important thing though, regardless of whatever you choose, and this is one of those things where like, you're gonna need to take an evaluation of like, what's your situation? What makes the most sense to me? After hearing about all of those different routes, which one feels like it makes the most sense and why? But regardless, You need to have one of those options. You need to have one of those scenarios where people can go get more information about your book that is not dependent on Amazon being live or Barnes Noble being live or whatever and then on those landing pages you simply can point to Those other websites where you actually purchase it. So, yes, you can have people purchase, like, bulk orders or things like that directly on your website. You could even process purchasing your book directly on your website. There are pros and cons to, you know, going either route. But your website is something you control. You don't control what goes where. On an Amazon book listing, you are infilling the information and Amazon is the one who is deciding what goes where, whereas on a landing page or your website, you have full control to showcase you as an author and showcase your books in whatever way feels most authentic for you. It's your power, right? And that only comes by having kind of a home base. The nice thing about having that as well as when you go to start marketing your book, you have one URL. That you point people to from there, they can click other buttons to get to the different, you know, online stores where they can purchase the book. You can control the narrative a little bit more of where you're pointing people and why. And then you don't have to worry so much about if the URL changes for any reason, or your product gets removed from Amazon or you take it down on Amazon. Oh, well, I've already given out that Amazon link to like the hundreds of people, thousands of people. Well, what happens if you have control over the homepage and you're just pointing people to one spot where then they can branch off and take action however they want. But your author website, regardless of how it looks, needs to be a priority for you. And if you do it at the right time, it can really be a great tool to start building buzz for your book and also something that you can use long after your book launches. It's one of those things that a lot of people kind of forget about. Until well after their book launches and they could have been leveraging that website or that landing page as they led up to their book launch that you don't have to wait to do it later. You can do it earlier rather than later and it can be a really good strategic tool for your marketing. A lot of people aren't thinking that way. And so if you are, it just gives you a nice leg up. So author website, like if it's not on your radar, I encourage you to start thinking about what that landing page or author website needs to look like, which route is going to be best for you to go down. And then what do you need to make it happen? Like if this is something that you know you need, do you need to get a website developer involved? Do you need a copywriter? Like who do you need to have in your corner to make this project a reality? Go after that author website, start building up some of that authority. Maybe you can even get some things like I did where like I got a speaking gig before my book was even out into the world just because people knew about me and could get some information about me. So don't forget about the lead up time to a launch because you can be doing a lot of promotion and letting your book work for you even before it's even live to the world. So get a little bit strategic about author websites. You'll see a huge world of difference in the way that your book is launched.…

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors

1
Avoid the Trap of Overthinking Your Book Marketing & Book Launch Decisions 13:46

2 years 전13:46

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리스트

13:46

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing! _______ The Book Marketing Goodies: Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch! Download the launch team building guide and class . (AKA how to enlist others to help your book make a big splash at launch!) _______ Transcript: So, today's topic is one that's very near and dear to my heart, largely because it's a feeling that, and it's a topic that I've experienced myself, but it's also one of those things that a lot of my clients have experienced, whether they recognize it or not. It's one of those things that I see in people a lot, I, that I witness them experiencing whether, yeah, whether they realize it or not. So, it, it's ultimately overthinking. I think overthinking is one of the things that holds people back so much when it comes to launching a book. And, you know, it's, it's not one of those things that we're gonna solve in this podcast episode. Like, we're not gonna solve this problem right now. But my hope is that we can each walk away with like, Okay, am I overthinking something right now? What am I overthinking that is paralyzing me and preventing me from actually making some forward progress on my project? So, for me, overthinking looked like a few things. It honestly showed up before I even wrote the book. And it came up in the form of not knowing Which route to go for publishing? Do I go the self publishing route? Do I look into getting a literary agent and going after a traditional publishing deal? Do I look into a hybrid publisher to help me through the process? I felt like I needed to do the research to figure out exactly how best to go after the process. Once I made that decision, then I was able to pursue the next steps. So like for me, I had a, an outline and, you know, I, that's about as far as I got for a long time. Once I decided and gave myself the permission to move forward with the self publishing route, I felt like I had a game plan and knew what to do. Then I could write the rest of my manuscript. But until I had that permission almost, I felt a little strange about, Doing too much work that might just get ripped to shreds and not ever see the light of day. And at the time, like, I just wanted to be smart with my time and make sure I was investing my efforts in things that were gonna work. So, once I went the self publishing route, then it was like I was off to the races. But there's other points in the process where I see people get stuck as well. Um, another big spot where I see people get stuck is figuring out their book title. Now, don't get me wrong, coming up with a book title is extremely difficult in my opinion. Sometimes you get an idea that hits you and it's like gold and you know that it's good. And then sometimes you struggle. And if you're, if you're struggling, um, You know, if you've got a few good ideas, like, ultimately, sometimes you might get down to having, you know, two or three really good ideas, and you just have to choose. I've been part of some teams where, like, there were almost too many voices in the mix giving opinions, and ultimately the choice comes down to the authors. You know, um, if you like a certain topic over somebody else, or a certain title, you're not going to please everyone. You know, so pick a title that obviously has some thought put into it, but you don't have to please everyone, and you will not please everyone with the title you choose. Same goes for the book cover. That's another spot where I see people kind of falter. Is by not, um, maybe thinking about the book cover soon enough. Um, also kind of maybe getting too much, uh, feedback. Too many people voting on what to do for the book cover. And when it comes to design, that is, you know, you can have some people that are really, really opinionated that, you know, there's certain things that are, you know, just bad design. And sure, there's like some basic design principles, but when it comes to book covers, it's, it's a design. And that's one of those things that's going to be subjective. It's not a definitive thing. So, when you get down to a few good book cover options, um, you weigh the pros and cons. But you're probably going to have a bunch of people who don't like the, the choice you chose and that's okay. But again, and you know, we, you know, we, we all cover, we all judge books by their cover. So it is something that you want to think through, but at the same time you have to move forward. You have to make a decision on what your, your book is going to be about, what the cover is going to be. Like you need to make that, that movement because... You know, if you're marketing your book, the colors, the fonts, the style, if you have any sort of imagery, like you want to start using that in your marketing materials around the book. Start teasing things out so it starts to feel like it's a natural progression. Like you're, you're teasing out the colors and the, the fonts and everything. Like You can start marketing your book well before it's ever done. And if you have an idea of what the cover is going to look like, what color, what your color scheme is, what your fonts are, like all that stuff you can start incorporating into other things. In the meantime, while you're promoting things, while you're using that cover art, you could be making social media content, making cover photos for websites, for, for email headers. All the, the pieces. They can go into marketing your book, that you can be dripping out to your network to let them know you have a book coming. I know many people who have their book cover designed. Before they've even written them the whole manuscript like they have that done first to me that feels a little difficult largely because My book title ideas don't always come to me at the start It's more of a process once I've written the manuscript then I feel like I have a better idea for the title But if you know, you have a good title you want to use you could start your book design at any point Okay, and then you can be promoting that book as you get moving through the process and there can be a ton of behind the scenes work happening While you're promoting your book. So needless to say those are a few spots where I see people getting paralyzed You can get paralyzed around the concept of like, you know, which format should I publish and when? You can get paralyzed and overthink like, what day should I launch my book? And again, with all of these decisions, there are some guidelines to help you make a good decision. Don't get me wrong, there are ways you can be smart and strategic and make a good decision. But there are often a lot of good decisions. that you could be making. There is not always just one direct path. That is the only right, good decision. And I just want to give you freedom to embrace that. That you don't have to have the absolute perfect title. You don't have to have the absolute perfect cover photo. You don't have to have the absolute perfect, uh, you know, plan of which formats you're putting out there. Like, you can do things differently. You also can move forward and later down the road, you can adjust some things. You can decide to add that audio book in later. You might be scrambling a little bit if you're cutting, cutting the time quick. But, you know, there's a lot of things that you can make just forward motion on. And you need to make decisions. I think that's one of the biggest things that as an author you're going to have to make are decisions. And then from there, once you know what your plan is, once you know what your decision is, you can map out the next steps accordingly. But when you wait to make those decisions and you prolong them, you're only adding extra stress to your life. And the more you overthink things, the more you overwork things, honestly you're just adding a lot of cost and time to the process. And then the more that you are late or procrastinating or you're like just working on things at the last minute, whether, you know, when I reference you, it's like you and your team, whoever's helping you with some of those things, if you can't decide on a book title, That is going to ultimately slow down the process for final formatting, for uploading and getting everything published. And all of those things take time. So, if you don't make decisions fast enough, you are potentially cutting it, like, down to the wire to know, like, okay, if I'm planning to launch on January 1st, I need to have XYZ done by a certain date. And if it's not, then you're sweating a little bit to see. Does everything get approved? Does everything get uploaded when it needs to? You don't want to be in a position where you're stressed more than necessary. And one of the best things you can do to combat that is to focus on making smart, Educated decisions with thought, but give yourself grace to know that those decisions don't have to be the end all be all. There's a very good chance that you may look at your book a year later and say, I wish I would have done something different. I look at my book all the time and say that. There's a lot of things that I will do differently on my next book, but at the same time, I got a book out. And so I did not allow perfection to get in the way of the excellent. Okay. I did not let perfection get in the way of done. I was able to publish a book and a large part of it was because I made decisions about how I wanted things to go, how I was going to do things. And obviously, you learn along the way. But there are a lot of people who have book manuscripts sitting on their, their cloud drive, or written out in chicken scratch in a journal. Those books will never see the light of day. Because a lot of people are overthinking some of these very tactical things. That can help them just move forward. And so my big challenge for you today is one, recognize, are, am I sitting in a position where I have something that I'm just overthinking and I really just need to make some decisions and move forward knowing that it might be perfect? It might not. And that's okay. The other thing I would ask you is. What is it that you're working on that you need to really put forth some energy on? Are you holding back on anything? And if so, what would be at risk if you just continue to overthink things for that project? What book would never see the light of day? Simply because you are overthinking the process, you are getting in your head, you're letting imposter syndrome creep in. What is it that's holding you back? Figure that out, and then you'll be able to maybe attack it and approach it head on.…

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Bound for Bestseller: Book Marketing & Book Launch Strategy for Authors « » An Important Mindset Shift for Authors

An Important Mindset Shift for Authors

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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An Important Mindset Shift for Authors