Small Town Roofer podcast

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Scott Tebay에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott Tebay 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

7일 전18:09

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18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

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Scott Tebay에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott Tebay 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to Small Town Roofer, the podcast that nails down the heart of craftsmanship, one shingle at a time. Join your host, Scott Tebay, a seasoned roofer with callouses to show and stories to share, as he takes you on a journey through the highs and lows of roofing in a small town. Each episode, Scott climbs the ladder to bring you candid conversations with the hardworking folks who build and shape our communities from the top down. Small Town Roofer is about more than just the shingles and the pitch—it's about the people, the pride, and the passion that go into every roof. Scott’s hands-on experience and down-to-earth approach shed light on the intricacies of the trade, the importance of local business, and the tight-knit bonds formed high above the ground. Whether you're a professional roofer, a DIY enthusiast, or just someone who appreciates a job well done, this podcast is your blueprint for all things roofing. We'll discuss materials, techniques, and innovations, but also the stories that unfold beyond the eaves. Get ready to hammer in the knowledge, pull up a chair, and relax under the sturdy roof of community and camaraderie with Small Town Roofer. Subscribe to the podcast, and join Scott every week for a new episode that promises to keep you engaged, educated, and entertained—come rain or shine!

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21 에피소드

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Small Town Roofer explicit

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시리즈 홈•Feed

Scott Tebay에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott Tebay 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to Small Town Roofer, the podcast that nails down the heart of craftsmanship, one shingle at a time. Join your host, Scott Tebay, a seasoned roofer with callouses to show and stories to share, as he takes you on a journey through the highs and lows of roofing in a small town. Each episode, Scott climbs the ladder to bring you candid conversations with the hardworking folks who build and shape our communities from the top down. Small Town Roofer is about more than just the shingles and the pitch—it's about the people, the pride, and the passion that go into every roof. Scott’s hands-on experience and down-to-earth approach shed light on the intricacies of the trade, the importance of local business, and the tight-knit bonds formed high above the ground. Whether you're a professional roofer, a DIY enthusiast, or just someone who appreciates a job well done, this podcast is your blueprint for all things roofing. We'll discuss materials, techniques, and innovations, but also the stories that unfold beyond the eaves. Get ready to hammer in the knowledge, pull up a chair, and relax under the sturdy roof of community and camaraderie with Small Town Roofer. Subscribe to the podcast, and join Scott every week for a new episode that promises to keep you engaged, educated, and entertained—come rain or shine!

… continue reading

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21: The Best Strategies for Building Trust in the Roofing Industry 39:50

22 weeks 전39:50

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39:50

In this episode of the Small Town Roofer Podcast, host Scott converses with Nick Branon, owner of Hero Roofing. Nick shares his journey from working in a restaurant to entering the roofing industry in 2017, eventually founding Hero Roofing in 2018. They discuss the importance of exceptional customer service, industry accolades, and education in sales. Nick emphasizes building trust with clients and the significance of personal connections. The episode also highlights the structure of Nick's team, effective delegation, and handling customer complaints to maintain a positive reputation. Overall, it underscores the value of customer satisfaction and collaboration in the roofing business. Show Highlights: Nick Branon's transition from the restaurant industry to roofing sales. The founding and mission of Hero Roofing, focusing on exceptional customer service. The significance of industry accolades and recognitions in differentiating a roofing business. The role of education and continuous learning in sales strategies. The structure and organization of the team at Hero Roofing. The importance of personal connections and trust-building with clients. Strategies for handling customer complaints and turning negative experiences into positive outcomes. The challenges of collaboration and knowledge sharing within the roofing industry. The impact of a well-trained team on customer experience and business growth. The value of community and networking among roofing professionals for collective success. Links and Resources Rainstoppers Roofing: Visit Website Website: Hero Roofing…

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20: The Secrets to Successful Project Management in the Roofing Industry 30:32

23 weeks 전30:32

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30:32

In this episode of the Small Town Roofer podcast, the host chats with Ricky McGrath from AXL Roofing in Houston, Texas. Ricky shares his journey into the roofing industry, detailing his early exposure to construction and his eventual return to the field after a stint in retail. They discuss the operational aspects of his business, including the challenges posed by Texas weather, the importance of crew welfare, and the use of technology like drones and CRM systems. Ricky emphasizes the value of strong subcontractor relationships, continuous learning, and delivering exceptional service to differentiate in a competitive market. Show Highlights: Ricky McGrath's journey into the roofing business and early experiences in construction. Differences in weather conditions between Texas and other regions, particularly affecting roofing work. Challenges faced in residential versus commercial construction projects. Importance of maintaining strong relationships with subcontractors and effective communication. The role of technology in the roofing industry, including the use of drones and CRM systems. Impact of COVID-19 on the construction industry and the need for adaptation. Crew welfare and workplace environment improvements to enhance productivity. Dynamics of partnership in business and the distribution of responsibilities. Strategies for maximizing productivity and profitability in roofing projects. Emphasis on delivering quality service and building a solid portfolio to attract clients. Links and Resources Rainstoppers Roofing: Visit Website Website: AxlRoofing…

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19: How Can Effective Training Transform Your Roofing Business? 28:22

24 weeks 전28:22

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28:22

In this episode of the Small Town Roofer podcast, host Scott Tebay and guest Trey Venture from Roof Rangers delve into the roofing industry. Trey recounts his experience at the Top Rep conference in Columbus, Ohio, where he brought two salespeople to enhance their skills. He emphasizes the importance of continuous training, innovative cost management strategies like escrow accounts for unexpected expenses, and effective decision-making. Trey also discusses his business structure, which includes subcontractors and a small sales team, and his journey from construction to focusing on roofing. The episode highlights Trey's commitment to professional growth and improving his team's capabilities. Show Highlights: Importance of training and development for sales teams in the roofing industry. Insights from attending the "Top Rep" conference and its impact on business practices. Innovative strategies for managing costs and customer expectations, including escrow accounts for unexpected expenses. Business structure involving subcontractors and a small sales team. Challenges in decision-making and the need for effective training and delegation. Success factors contributing to significant revenue milestones in the roofing business. Importance of reliability and responsiveness in customer engagement. Strategies for adapting business operations during winter months. Focus on continuous improvement and skill enhancement for team members. Future aspirations for work-life balance and personal growth alongside business success. Links and Resources Rainstoppers Roofing: Visit Website Website: The Roof Rangers LinkedIn: Trey Venture…

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18: Why Quality Materials Matter: Insights from a Florida Roofing Expert 49:43

25 weeks 전49:43

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49:43

In this episode of the Small Town Roofer podcast, host Scott converses with Jonathan Starry from Steadfast Roofing in Florida. Jonathan recounts his transition from a white-collar job to the roofing industry, emphasizing the values of integrity and customer service that guide his business. They discuss the challenges and trends in the Florida roofing market, including the importance of referrals and maintaining a strong community presence. Jonathan highlights the significance of educating customers and building relationships with manufacturers. The episode underscores the importance of adaptability, effective marketing strategies, and a reliable workforce in achieving success in the roofing industry. Show Highlights: Transition from a white-collar job to the roofing industry Core values guiding business operations, including integrity and customer service Current state and trends in the roofing market in Florida Challenges in lead generation and the impact of seasonal fluctuations Importance of referrals and word-of-mouth marketing Strategies for maintaining a strong brand presence and reputation Hiring practices and the significance of a reliable workforce Customer education regarding roofing materials and services Building relationships with manufacturers for quality products Adaptability and strategic decision-making in a competitive market Links and Resources Rainstoppers Roofing: Visit Website Website: Steadfast Roofing LinkedIn: Jonathan Starry…

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17: The Secret Life of Metal Roofing: Maintenance, Myths, and Market Growth 52:52

26 weeks 전52:52

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52:52

In this episode of the Small Town Roofer podcast, the host Scott Tebay converses with Travis Sliger, owner of 4Ever Metal Roofing. Travis shares his journey in the roofing industry, emphasizing his company's focus on metal roofing due to its durability and long-term value. They discuss the growing popularity of metal roofs, the importance of quality materials and installation, and the need for customer education on maintenance. Travis highlights the challenges of competing with lower-cost options and the significance of branding and customer qualification. The episode offers valuable insights into the benefits and challenges of metal roofing, aiming to educate both contractors and homeowners. Show Highlights: Overview of the roofing industry with a focus on metal roofing. Speaker's background and journey in the roofing business. Specialization in metal roofing and its growing popularity in the residential market. Discussion of the advantages and challenges of metal roofing compared to asphalt shingles. Importance of quality materials and proper installation techniques for metal roofs. Common misconceptions about metal roofing maintenance and longevity. Strategies for effectively qualifying potential customers and understanding their needs. Insights into managing material waste and efficient ordering processes in roofing projects. The significance of branding and customer education in the roofing industry. Emphasis on collaboration and knowledge sharing among roofing professionals. Links and Resources Rainstoppers Roofing: Visit Website 4Ever Metal Roofing: Visit Website Connect with Travis Sliger on LinkedIn: LinkedIn Profile…

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16: The Most Effective Lead Generation Strategy for Roofing Companies 32:23

35 weeks 전32:23

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In this episode of the Small Town Roofer Podcast, Scott interviews Gavin Shenhav from Masterlyne Corporation. They delve into Gavin's journey in the roofing industry, highlighting his transition from construction sales to founding his own business. Gavin shares his unique approach to customer care and lead generation through door knocking. He discusses the structure of his team, which includes canvassers and sales representatives, and the importance of training and maintaining high standards for subcontracted crews. The conversation also touches on the benefits of using a CRM system to streamline operations and improve customer communication. Show Highlights: Gavin's background in the roofing business Approach to customer care Process of generating leads through door knocking Insights into the roofing industry Journey from construction sales to starting his own business Canvassing and lead generation approach Transitioning leads to sales representatives Discussion about door knocking and its effectiveness Lead generation methods and challenges Links and Resources Website: Masterlyne Corporation…

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15: Breaking the Mold: Innovative Approaches to Modernize the Roofing Industry 51:38

36 weeks 전51:38

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51:38

In this episode of the Small Town Roofer podcast, host Scott Tebay interviews Joel Patzke, owner of True Work Roofing in Houston, Texas. Joel shares his journey from the restaurant industry to roofing, emphasizing the importance of customer service and ethical business practices. He discusses the unique challenges of the Houston market, including fierce competition and the need for innovative marketing strategies. Joel highlights his company's focus on community engagement, quality workmanship, and using technology to enhance customer experience. The conversation also covers the ethical and practical challenges of roofing in extreme weather, stressing the importance of crew safety and long-term relationships. Show Highlights: Building a strong presence in local neighborhoods Challenges of building a reliable team and reducing turnover Emphasis on customer experience, communication, cleanliness, and quality work Use of technology to enhance customer experience and streamline operations Satisfaction derived from providing quality service in the home service industry Importance of honesty, accountability, and customer-centric values Challenges of roofing in extreme weather conditions, particularly the intense heat in Texas and Arizona Ethical considerations of delaying roofing projects due to extreme weather Use of contract labor and the importance of building long-term relationships with the crew Shared commitment to improving the roofing industry and supporting others in the industry Links and Resources: Trueworks Roofing LinkedIn Profile of Joel Patzke…

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14: The Most Effective Way to Present Quotes to Roofing Customers 22:13

37 weeks 전22:13

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In this episode of the Small Town Rural Podcast, host Scott and Johna Charles, Director of Marketing at Rain Stoppers Roofing and co-founder of Orbit Media, discuss a new, simplified quote presentation system. They explain how the new template includes essential details like roof system options, color choices, pricing, and warranty information, making it easier for customers to understand and decide. Additionally, Johna talks about a new website page designed to help customers visualize different roof colors through a gallery of real-life examples. The episode emphasizes the importance of enhancing customer experience and improving online presence. Show Highlights: New quote presentation system Simplified template for presenting quotes to customers Importance of simplifying the quoting process Positive feedback from customers on the new system Tailored quoting templates for different types of customers New website page to help customers visualize different roof colors Functionality of the website page Importance of providing visual tools for customers Value of the new system for the company's website Encouragement to consider implementing a similar format with other quoting software Link and Resources: Rain Stoppers Roofing…

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13: The Most Transformative Morning Habits for Personal and Professional Growth 47:13

38 weeks 전47:13

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47:13

In this podcast episode, Scott Tebay and Patrick Carr from Blue Collar Media Group delve into the challenges of podcasting and the decline in its popularity post-pandemic. Patrick shares his journey of founding Blue Collar Media Group after financial struggles, focusing on creating high-quality video content for contractors. They discuss the importance of diversifying marketing strategies, the impact of social media changes on advertising, and the significance of attending industry conferences. The conversation also touches on personal growth, overcoming fears, and the value of maintaining routines and addressing mental health issues for achieving professional and personal success. Show Highlights: Challenges of podcasting and the decline in popularity of podcasts post-pandemic Starting a company after facing financial difficulties Importance of diversifying marketing strategies Services offered by Blue Collar Media Group Overcoming fear of public speaking and being on camera Importance of routine and identity in maintaining consistency Personal struggles and battles faced by men Importance of finding one's niche and overcoming fears Starting each day with a fresh perspective and striving for improvement Developing positive habits and the power of perseverance Strategies for overcoming morning inertia and starting the day with purpose The value of time and the significance of each day Anxiety and mental health Significance of attention and community engagement in business Show Notes and Resources Links and Resources: Website: Blue Collar Media Group Instagram: @thebluecollarmediagroup LinkedIn: Patrick R. Carr…

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12: Unleashing the Power of Neighborhood Marketing: A Roofer's Guide to Sustainable Growth with Brad Akers 1:03:49

39 weeks 전1:03:49

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1:03:49

In this podcast episode, Scott and Johna welcome Brad Akers to the show. Brad brings his expertise to the table, delving into effective marketing strategies tailored for roofing contractors. He highlights the critical nature of fully comprehending the expenses involved in customer acquisition, which encompasses not only the direct costs but also management fees. Brad stresses the importance of monitoring a range of metrics that extend past the simple cost per lead. He provides recommendations on setting a marketing budget that is conducive to business expansion, underlining the necessity of expanding advertising efforts beyond the usual suspects of Google and Facebook. Brad champions the use of neighborhood marketing, the power of referrals, and active participation on social media platforms as methods to reduce acquisition costs. He encourages listeners to view customer acquisition through the lens of real estate investment. Brad's insights are invaluable for contractors who are focused on refining their marketing strategies to foster sustainable business growth. Show Highlights: Brad Akers' expertise in the roofing and contracting business Brad's background in the construction industry and roofing distribution Starting and selling a successful marketing agency for roofing contractors Challenges of business growth, seeking advice, and making strategic decisions Tailoring advice to fit one's own business model Importance of neighborhood marketing and referrals for quality leads Organizing a process for neighborhood marketing and the concept of the four growth engines Effectiveness of boosting Facebook posts for neighborhood marketing Customer acquisition cost (CAC) and tracking metrics beyond cost per lead Managing costs and maximizing returns in marketing for roofing contractors Links and Resources: Brad’s Website Brad’s Linkedin BGB Enterprises…

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11: Revolutionizing Cash Flow for Roofing Contractors: The Square Dash Advantage with David Summerly 33:07

40 weeks 전33:07

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In this episode of the Small Town Roofer Podcast, host Scott interviews David Summerly from Square Dash, discussing how the service aids roofers with cash flow issues, especially in insurance restoration. They explore Square Dash's billing and quick funding services for contractors. The episode also covers the recent extreme weather in Ohio, the role of social media in business, and David's upcoming podcast and networking event. Additionally, David talks about his consulting firm, and the importance of community and collaboration in the competitive roofing industry. David concludes by offering support to fellow industry members, emphasizing the value of a positive legacy. Show Highlights: Square Dash: Service for cash flow assistance in the roofing industry David Summerly's background in the roofing industry Services provided by Square Dash: billing and quick funding for roofing contractors Impact of extreme weather in Ohio on roofing businesses Role of social media in business promotion David's upcoming podcast and networking event Summerly Consulting services for contractors Importance of collaboration and transparency in the roofing industry Emphasis on helping and supporting fellow contractors David's contact information and willingness to provide assistance Links and Resources: David's Website…

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10: Grow Your Revenue By Selling Financing for Every Job with Chris Scoville 44:01

41 weeks 전44:01

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44:01

From securing loans for projects to managing cash flow effectively, navigating the financial landscape can be overwhelming for many home improvement businesses. However, with the right tools and support, these challenges can be overcome. That's where improvifi comes in as they provide tailored solutions designed specifically for contractors and home improvement businesses, offering a seamless way to access financing and manage financial operations. I'm excited to share this episode with you as I am joined by Chris Scoville, founder of improvifi, who revolutionized the industry by offering innovative approaches that set his team apart from standard financing companies. Tune in as we delve into how improvifi is making a difference in the home improvement space and what it means for homeowners and contractors alike. Lending options for contractors with multiple lenders and a multi-lending platform. Chris founded improvifi to address a significant gap in the market – contractors often struggle to offer, sell, or understand financing options due to the overwhelming variety of lenders and misleading information. This platform connects contractors with suitable lenders and provides a comprehensive program to help them implement and market financing solutions. His extensive background in both construction and finance fuels his commitment to making improvifi a success, even as he navigates the financial challenges of launching a new venture. Currently, improvifi partners with four lending institutions, with three more joining in May so make sure to expect various innovative programs. This system ensures contractors can find the best financing options for their clients, enhancing their business capabilities. Credit scoring and lending options for various categories of customers. There are different credit categories and the challenges contractors face with financing options. Chris shares that super prime borrowers have FICO scores of 800-850 and are ideal for lenders. Prime borrowers range from 750-799, near prime from 700-750, subprime under 700, and super subprime from 550-640. Contractors usually don't know their customer's credit scores, making it crucial to use lenders offering soft credit pulls, which don't impact credit scores. Many finance companies only lend to specific categories, primarily favoring super prime borrowers, often leading to higher dealer fees for counter offers in other categories. Improvifi's solution involves using a soft credit pull through their mobile app, allowing contractors to find suitable financing options quickly and without impact on the customer's credit. This approach helps avoid the limitations and issues seen with traditional lenders, ensuring contractors can offer financing to a broader range of customers. Risk-based pricing in the lending industry and financing options for home improvement businesses. In risk-based pricing within the lending industry, contractors must navigate set pricing and dealer fees to maintain profitability. When a contractor approaches Chris’s team, they analyze their business and margins, suggesting they adjust their prices to account for dealer fees. This ensures that their profit margins remain intact despite financing costs. Chris emphasizes that contractors should present a consistent price for both cash and credit transactions, avoiding explicit line items for dealer fees in contracts. They can, however, offer cash discounts if desired. Surprisingly, many contractors already absorb credit card swipe fees without considering them akin to dealer fees, essentially giving away part of their profits. Contractors should increase their prices to cover these fees, as failing to do so results in lost revenue. Chris mentions a friend who does millions of dollars in credit card transactions but doesn't account for the fees, losing substantial amounts of money. He also suggests raising prices a bit to cover these costs and even recommends doing less business to achieve a better work-life balance. Entrepreneurship, risk-taking, and finding the perfect client. Entrepreneurship often involves significant risk-taking, and Chris's journey is a testament to this. Leaving behind stock options, bonuses, and a prestigious role, Chris took the risk and resigned from his previous job to focus on his software venture connecting contractors with finance companies. He leveraged his expertise to create improvifi – a platform that successfully enrolled hundreds of contractors in a span of 90 days. He emphasizes that many contractors struggle with implementing and marketing financing solutions. And so, his goal is to help companies, especially those earning between $1 million and $3 million annually, to scale up to $5 million by adding effective financing strategies. Despite the challenges, he remains confident in his abilities and the potential impact of improvifi on the contracting industry. Chris believes that finding the perfect client – contractors eager to grow but lacking the necessary financial tools – will not only drive improvifi's success but also transform the businesses of those he serves. His focus on scaling and profitability highlights the importance of strategic financial planning in achieving sustainable business growth. Financing options for home repairs with a focus on credit cards and loans. Implementing financing options, including credit card payments, significantly boost job closures. Even with a 3% fee, customers appreciated the benefits of credit card points and tax write-offs. According to Chris, many clients in Southeast Ohio, where the average household income is around $50,000, cannot afford large expenses like roofing repairs upfront, as most people don't have even $5,000 saved for emergencies. To address this, financing solutions offer critical support. For example, a $15,000 roof replacement can be financed over 10 to 15 years with no early payoff penalty. This flexibility allows clients to make manageable monthly payments and use tax refunds or bonuses to pay off the loan faster. The loans are unsecured, meaning they aren't tied to the property, making it easier to sell the home without complications. This financing strategy is essential for providing affordable options to customers living paycheck to paycheck while ensuring they get necessary home repairs. Entrepreneurship, stress, and balancing control in business partnerships. Chris faced rapid growth in his venture, leading his wife to join him as COO at Improvifi. Together, they manage the business from home, balancing work and personal life. Chris shares the reality behind his energetic social media presence, acknowledging the support and encouragement his wife provides during challenging times. The couple's collaboration has been a blessing allowing them to handle the business's demands more effectively. Despite the challenges, Chris remains committed to his mission, continually motivated by his wife's partnership and their shared vision for improvifi's success. The pressures of entrepreneurship weigh heavily on him, particularly the responsibility of ensuring his team's and clients' well-being. Despite careful cash management and optimism about overcoming struggles, he emphasizes the importance of managing partnerships with lenders. A key lesson for contractors in the $1-3 million revenue range is the importance of learning to say no and focusing on core services. As such, Chris focuses on aligning contractors with the right partners and providing valuable support while striving to manage expectations realistically. He shares his own experience, noting that his business flourished once he began declining work that didn't align with his capabilities. This approach freed up resources to better serve ideal customers. Providing financial services for roofing businesses. Improvifi offers a comprehensive consulting and training service for contractors, helping them connect with appropriate lenders and implementing financing strategies. For a fee, Chris provides ongoing support and training, ensuring contractors can effectively sell financing options and grow their businesses. Members gain access to a range of lending solutions, including unsecured and secured lending, direct-to-consumer loans, commercial loans, and various lines of credit such as SBA loans and equipment loans. Additionally, improvifi provides marketing audits to optimize contractors' business operations, ensuring their online presence and finance pages are effective. Chris emphasizes his role as a reliable point of contact for contractors, ready to assist with any financing needs. His commitment extends beyond merely connecting contractors with lenders; he offers comprehensive support, including handling complex deals like landlocked investment deals and commercial loans. Chris's goal is to build a successful team and make a significant impact in the contracting industry. Transform your home improvement business and maximize its potential with improvifi: https://improvifi.com/ Connect with Chris on Facebook: https://www.facebook.com/TheScoShow…

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09: Scaling a Small Roofing Business with a Focus on Lifestyle and Systems with Chris Droll 45:15

42 weeks 전45:15

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In our ever-evolving roofing industry, where technological advancements and shifting consumer preferences continually redefine market dynamics, staying ahead of the curve is significant. Successful roofing businesses understand the importance of adaptation in responding to emerging trends, customer demands, and other changes. By embracing innovation, leveraging cutting-edge technologies, and fostering a culture of continuous improvement, roofing entrepreneurs can position themselves as industry leaders and gain a competitive edge. That’s why I'm thrilled to share this enlightening episode with everyone as I am joined by Chris Diroll – a seasoned business strategist and market expert dedicated to empowering entrepreneurs and elevating brands. Join us as we equip you with the tools and knowledge to thrive in today's competitive market. Scaling a small roofing business with a focus on lifestyle and systems. Chris shares his experience of navigating the ups and downs of the industry, likening it to the unpredictable weather – sometimes a flood of calls, sometimes a need for clear skies to get work done. Chris's journey began in corporate America, where he felt stifled by the focus on profit over people. Seeking a change, he joined his father-in-law's roofing business, initially aiming to make enough to retire comfortably. But as the business grew, so did Chris's passion for entrepreneurship. With a background in sales and marketing, Chris applied his skills to transform the small roofing operation into a thriving business, eventually leaving it in the capable hands of his wife and sisters-in-law. He sees great potential in their female-owned business and is now focused on consulting and mentoring others in the industry, sharing the lessons learned from their family-centric approach to business. Now, Chris focuses on helping other contractors scale their businesses while maintaining a lifestyle that works for them. He emphasizes the importance of building systems and processes tailored to individual needs, rather than blindly chasing growth for its own sake. Despite skeptics questioning the dynamics of running a family business, Chris is committed to his vision of creating a sustainable and fulfilling lifestyle for his loved ones. He believes in supporting others in the industry who share similar aspirations, recognizing that they're all in it together. Tailoring solutions to each client's unique situation is important. Chris describes himself as an "implementer," focused on helping businesses step back and strategize their goals, then guiding them through actionable steps to achieve those goals. For larger roofing companies, this might involve comprehensive coaching and redesigning sales materials to target specific customer demographics effectively. For smaller businesses, Chris offers strategy calls to address immediate challenges and prevent recurring issues, providing practical solutions to keep operations running smoothly. Improving roofing business efficiency through process optimization, outsourcing, and technology adoption. Understanding business metrics is not just important; it's vital for the success and sustainability of any enterprise. Metrics serve as the pulse of a business, providing invaluable insights into its performance, health, and areas for improvement. Without a clear understanding of these metrics, a business operates blindly, making decisions based on intuition rather than data-driven insights. Chris integrates his expertise in understanding business metrics with his specialization in assisting businesses to improve their operations. He particularly caters to those seeking a better work-life balance, offering guidance on streamlining processes and optimizing efficiency. While his primary focus is on roofing businesses, Chris also works with other service-oriented industries, leveraging his expertise in process improvement. One key area where Chris provides support is in administrative functions, such as managing inbound calls, scheduling appointments, and handling customer inquiries. He shares his positive experience with SMA Support, a service that offloads administrative tasks, allowing his team to focus on core activities like sales and project management. He also emphasizes the importance of speed and efficiency in his market, and outsourcing administrative tasks has helped his business maintain a competitive edge. Moreover, Chris's emphasis on the cost-effectiveness and productivity of outsourcing administrative tasks ties directly into the importance of timely quotes and good communication in winning jobs. By leveraging global team members for administrative tasks, businesses can ensure prompt responses to inquiries and efficient handling of customer communications. This streamlined process not only enhances productivity but also contributes to delivering exceptional customer service, a crucial factor in securing contracts. Additionally, outsourcing allows businesses to focus on revenue-generating activities, such as sales and project management. For small-town businesses, this approach is particularly beneficial as it enables them to adapt to local market dynamics and tailor their strategies accordingly, rather than blindly following industry trends set by larger competitors. Thus, by prioritizing timely quotes and effective communication through outsourcing, businesses can increase their chances of winning jobs and maintaining a competitive edge in their respective markets. Using social media platforms to generate leads for a roofing business. Finding avenues to generate leads without relying solely on paid methods is significant. That's why Chris advocates for leveraging networks and community engagement to attract referrals and establish trust with potential customers. Platforms like Nextdoor provide an excellent opportunity for engaging with the community and offering valuable insights, which can lead to organic lead generation. By actively participating in discussions, providing helpful information, and showcasing expertise, businesses can position themselves as trusted authorities within their local neighborhoods. This not only helps to attract potential customers who are seeking recommendations or advice but also fosters a sense of credibility and reliability. Moreover, by consistently adding value to the community, businesses can develop strong relationships and increase brand visibility, ultimately resulting in a steady stream of qualified leads without the need for paid advertising. Using Roof Quote PRO for accurate roof measurements and lead generation. While tools like Roof Quote PRO may lack some polish and accuracy, they can still be incredibly valuable when utilized effectively within a business's workflow. Chris sees them as tools, similar to hammers or saws, where their effectiveness depends on how well they are wielded. Roof Quote PRO has been a game-changer, providing a cost-effective solution for generating leads and differentiating his business in a competitive market. Despite occasional inaccuracies, Chris has been satisfied with the overall accuracy and sees it as an opportunity to engage with potential customers and showcase his business's transparency and reliability. By providing upfront information and addressing any discrepancies promptly, Chris ensures that his customers feel informed and confident in their decisions, ultimately leading to more successful outcomes. Moreover, Roof Quote Pro has allowed Chris to streamline his processes and maximize efficiency, enabling his team to focus on revenue-generating activities rather than spending time manually generating quotes. This has been particularly valuable during challenging times, such as the COVID-19 pandemic, when Chris found himself constrained by limited resources and unable to invest in traditional lead generation methods. Using ProLine as a CRM for the sales team, with focus on ease of communication and automated follow-ups. One of the great things about ProLine is its seamless integration into a team's workflow. Its effectiveness in facilitating communication and streamlining processes is highlighted in the business operations of Chris’s team. Unlike previous CRM systems that his team struggled to adopt, ProLine has become an indispensable tool, ensuring that everyone stays on the same page and information is readily accessible. ProLine’s comprehensive communication log also stands out providing a clear timeline of interactions from lead generation to project completion. This transparency eliminates confusion and ensures that everyone is informed about the status of each project. Moreover, Chris appreciates ProLine's automated follow-up capabilities, which save time and effort by sending pre-written messages to leads. This feature allows Chris to stay engaged with potential customers without the need for manual intervention, enhancing efficiency and maximizing the chances of conversion. There’s also a lead rehash functionality, which allows the team to re-engage with old leads and capitalize on missed opportunities. By leveraging this feature, Chris can maintain a consistent pipeline of potential customers and avoid letting valuable leads slip through the cracks. Overall, ProLine has revolutionized Chris's approach to customer relationship management, providing the tools and functionalities needed to succeed in a competitive industry. Its user-friendly interface and powerful features make it a standout choice for businesses looking to optimize their operations and drive growth. Effective follow-up strategies for sales and marketing. Personalized follow-up in generating reviews and building trust with customers is crucial, and Chris's team exemplifies this by prioritizing authenticity and human connection. Their approach has led to remarkable success, with a consistent stream of five-star reviews and improved rankings across multiple markets. Through genuine interactions and valuable content, they continue to set themselves apart and foster strong relationships with their customers. One key strategy they employ is avoiding typographical errors and canned responses in follow-up messages so as to ensure that each interaction feels genuine and personalized. By humanizing their communication, Chris's team stands out from automated spam and fosters meaningful connections with customers. Moreover, Chris emphasizes the importance of using a single contact number for all communications, streamlining processes and ensuring consistent messaging for an enhanced customer experience. Alongside this, his team strategically creates engaging multimedia content, guiding customers to past projects and sharing educational videos, effectively promoting brand awareness and setting themselves apart in the market. Marketing and business growth strategies for roofing and interior design industries. Recognizing the growing demand for guidance in navigating the complexities of marketing and business growth, Chris seeks to leverage his extensive experience to empower entrepreneurs and industry professionals. He aims to equip his clients with the knowledge and tools necessary to drive sustainable growth and success by delving into the intricacies of marketing, customer engagement, and operational management. Moreover, Chris emphasizes the value of collaborative learning and peer support in fostering growth and innovation. Through group discussions and mastermind sessions, participants can benefit from shared experiences, diverse perspectives, and collective problem-solving approaches. By facilitating a supportive and interactive environment, Chris aims to catalyze creativity, inspire action, and cultivate a community of like-minded individuals striving for excellence in their respective fields. With a focus on practicality and real-world applicability, Chris's coaching approach emphasizes actionable insights and tangible results. Whether it's optimizing marketing campaigns, refining sales processes, or streamlining operations, his goal is to empower businesses to overcome challenges, capitalize on opportunities, and achieve sustainable growth in today's competitive landscape. Through ongoing support, guidance, and mentorship, Chris is committed to helping businesses unlock their full potential, maximize their impact, and thrive in an ever-evolving market environment. His dedication to client success, combined with his passion for innovation and continuous improvement, positions him as a trusted advisor and partner in the journey towards business excellence and prosperity. With Ready Diroll Consulting by your side, you can navigate the complexities of business growth with confidence: https://readydiroll.com/ Follow Chris on Facebook: https://facebook.com/chrisdiroll…

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08: Systems and Strategies for Roofing Company Success with Josh Henderson 49:19

43 weeks 전49:19

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나중에 재생

49:19

The roofing industry is one of the most essential aspects of construction and home improvement, riddled with challenges, opportunities, and continuous developments. As such, roofing businesses like Patriot Roofing & Exteriors play a crucial role in delivering quality services that meet the diverse needs of customers through strategic planning and a commitment to excellence. I’m glad to be joined by Josh Henderson – owner of Patriot Roofing & Exteriors – in this episode where we tackle more about the roofing industry. Josh shares his valuable insights from his own experiences, shedding light on the strategies and systems that have contributed to the success of his company. Snow removal techniques and safety precautions for roofs. In the Pacific Northwest, particularly in regions like Spokane, North Idaho, and Coeur d'Alene, the weather can be quite erratic, ranging from snowy days with heavy snow loads to sudden temperature shifts. While winters can bring significant snowfall, summers are marked by the threat of wildfires and heavy smoke. Despite the occasional windstorms, the region is spared from hurricanes and tornadoes. Preparing for the new roofing season in the northern states, especially during the harsh winter months, requires careful planning. While the weather can be unpredictable, with potential snowfall as early as October, roofing work often slows down significantly from December to February. However, proactive contractors anticipate this lull and plan accordingly. Some diversify their services, like offering snow removal to keep busy during the winter. Snow removal involves specialized tools like roof rakes and shovels designed to safely clear snow without damaging the roof. It's a critical service, especially when heavy snow accumulation poses a risk of structural damage. Typically, snow removal becomes necessary when there's about two feet of snow on the roof, as excessive weight can lead to roof collapses. It's a challenging but essential aspect of roofing in regions with harsh winters. The Arctic steamer, a revolutionary product in the roofing industry, stands out as a specialized power washer designed specifically for ice dam removal. Unlike traditional methods, this innovative tool produces steam, offering a more effective and efficient solution for tackling stubborn ice dams. This can prevent potential roof damage, making it a preferred option for both homeowners and insurance companies alike. Roofing business and its early stages. Josh's journey from a background in property management and finance to becoming a successful entrepreneur is nothing short of inspiring. Despite starting with minimal knowledge about roofing, he quickly realized the importance of customer service and salesmanship in the industry. His natural ability to connect with clients and close deals propelled him forward, leading to early success in roofing sales. As Patriot Roofing & Exteriors continued to grow, his role evolved, eventually stepping into operations. Despite the challenges of navigating a new field, his dedication to learning and improvement never wavered. He immersed himself in podcasts and industry resources, mastering the intricacies of roofing operations and management. Through perseverance and hard work, Patriot Roofing & Exteriors has flourished under Josh's leadership, demonstrating the remarkable growth and success achievable through passion, dedication, and a commitment to excellence. Business awards and their impact on credibility and authority. Maintaining a successful roofing business requires a keen understanding of its operational and financial aspects. Despite the industry's unique challenges, running a roofing company is fundamentally no different from managing any other business. Just like in any industry, monitoring financials and establishing key performance indicators (KPIs) are crucial for success. Despite limited experience, Josh took the leap and founded his own company, which has now thrived into its second year, surpassing seven-figure revenues. And recently, Josh received exciting news that his company was voted the number three top roofing firm in Spokane. This achievement not only validates their commitment to excellence but also reinforces their credibility and authority within the community. Josh acknowledges the significance of such recognition, as it reflects the support and satisfaction of past customers, who played a crucial role in their success. He reminisces about his past experiences with winning awards, highlighting how community recognition not only boosts morale but also enhances the company's reputation. Home shows, pricing, and competition. Despite the focus on revenue, Josh highlights the importance of profitability, emphasizing the need for contractors to ensure they are making money. He shares how his business successfully navigated through three months without additional revenue, demonstrating its financial stability and resilience. Josh also underscores the importance of ensuring proper budgeting and preparation for future hiring needs. Josh also shares his own experience with home shows, where despite booking numerous appointments, he found the competitive environment challenging due to the presence of multiple roofing companies offering low bids. Reflecting on this, he emphasizes the importance of reasonable pricing and suggests that home shows should limit the number of competing roofers to ensure a more equitable environment for contractors. Despite his mixed experience with home shows, he remains focused on finding effective marketing strategies to grow his business. Using Facebook ads and giveaways to generate leads and increase followers. With regard to future marketing efforts, Josh plans on focusing on driving traffic to their website through instant quote submissions via Roof Quote PRO. He explains how this approach not only captures potential customers' information but also allows for retargeting through Facebook and Google ads. Also, Josh recounts past experiences where their business gained significant organic followers through charitable initiatives. By tying follower growth to donations for foster children's Christmas gifts, they were able to significantly expand their Facebook following. Similarly, a promotion offering a free roof for a veteran, which required liking and following their page for entry, also contributed to their community engagement efforts. Despite the challenges of promotional rules on Facebook, Josh emphasizes the value of genuine community involvement in growing their online presence. Roofing business and labor force challenges. Last year, Josh and his team had an idea to provide a roof for a deserving veteran using surplus shingles accumulated from job sites, particularly focusing on their popular Midnight Black color. Although their plans shifted towards assisting a foster family, they're keen to revive the veteran roofing project this year. Josh also underscores the significance of community engagement and the positive impact it has on brand reputation and local goodwill. By actively participating in initiatives that benefit the community, such as providing roofs for veterans or supporting foster families, businesses can foster stronger connections and loyalty among customers and stakeholders. Using softwares for roofing business, including Proline and CompanyCam. Keeping up with technological advancements, Josh makes use of platforms like Roof Quote PRO, ProLine, and CompanyCam. He elaborates on how each tool contributes to the overall efficiency and effectiveness of the business operations, from lead generation to project management and customer relationship management. He discusses how ProLine's CRM features have revolutionized their sales approach, enabling automated follow-ups and personalized communication with potential clients. By leveraging these tools, Josh's team can maintain a proactive and organized approach to customer engagement, ultimately leading to increased conversions and client satisfaction. Moreover, Josh reflects on the financial impact of these technologies, emphasizing their cost-effectiveness and the significant return on investment they offer. He highlights the value of ProLine's automation capabilities in driving sales and streamlining administrative tasks, ultimately contributing to the bottom line of the business. By intentionally introducing errors into the text messages, they were able to create a more authentic and engaging communication style, resulting in a significant uptick in responses. Despite occasional negative reactions, Josh emphasizes the overall effectiveness of their approach in driving customer engagement and conversions. Business growth and sales strategies with a focus on commission-based compensation. Josh touches on the shift to commission-based payroll for their sales team, highlighting the need to adapt their compensation structure to accommodate their growing workforce and align with industry standards. He highlights the importance of providing comprehensive training to ensure the team's success and mentions his intention to potentially bring in additional in-house labor to scale operations. As regards their sales team's expansion, Josh outlines their hiring strategy, including the recruitment of a salesperson with a strong background in corporate sales. This new addition is tasked with spearheading growth in a specific market, leveraging their extensive sales experience to drive results. The commission-based payroll system provides stability even during slower periods, with one successful sale often offsetting any debts accrued. While the system may seem complex, it offers security for the sales team. This approach ensures a culture of proactive engagement, where success is a shared goal, not just an individual pursuit. Reflecting on past success, Josh emphasizes that such achievements require deliberate planning and strategy, not mere chance. He underscores the importance of setting clear goals, creating actionable plans, and remaining adaptable in the face of challenges. Links and Resources: Patriot Roofing and Exteriors Rainstoppers Roofing…

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07: Insane $10 Million Automated Sales Pipeline Using Proline + Zapier With 0 Admin Staff 28:21

44 weeks 전28:21

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나중에 재생

28:21

In this episode of the Small Town Roofer, Scott and his Marketing Director, Johna pull back the curtain and show you their brand new automated sales pipeline build in Proline with Zapier automations. The amazing thing about this pipeline is that it will generate $10 Million in revenue this year and they built it themselves (they're roofers, not techies!) and it allows them to process $10 million in revenue with 0 administrative office staff. You might think that an automated pipeline is cold and impersonal, but after this episode, you'll see how high touch it is and how the automations let them develop a better relationship with each and every client in a proactive way. Show Highlights: Using Proline CRM software for roofing business Automating lead follow-up and appointment scheduling using Proline Using Proline for roofing business management, including quote creation and proposal building The Sales process automation using Proline software + Zapier Streamlining sales process using Instant Leads, Lead Forms and Calendly. Links and Resources: Proline Roofing Software Calendly Zapier…

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