How to Craft Your Signature Story: With Brand Story Specialist Jessica Graham

Entrepreneurial Elevation

In this episode, we dive into the art of crafting and packaging your personal story to make it impactful, authentic, and client-attracting. We explore where to begin, how to shape your story, and ways to reframe it as your journey evolves. Through vulnerability, self reflection, and owning your truth, you'll learn how to create a compelling narrative that not only resonates with your audience but also drives business growth.

Jessica Graham is the go-to brand story strategist for impact-driven entrepreneurs, coaches, and creatives, who want to attract the right clients by making meaningful connections with their audience. She is American yet lives in Liechtenstein, lived overseas for years in the Middle East teaching, and is determined to have a business aligned with her purpose.

Watch this episode on YouTube: https://youtu.be/H6YjZZcKa_Q

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LinkedIn: https://www.linkedin.com/in/jessica-graham-brand-studio/

Instagram: @jessicagraham.brandstudio

Website: https://jessicagrahambrandstudio.com

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Disclaimer

The Entrepreneurial Elevation Podcast and content posted by Kelley Beveridge is presented solely for general informational, educational, and entertainment purposes. The use of information on this podcast or materials linked from this podcast or website is at the user's own risk. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical or mental health condition they may have and should seek the assistance of their healthcare professionals for any such conditions.

Transcript

[00:01:14] - Introduction of Jessica Graham

Kelley introduces Jessica, highlighting her international teaching background and transition to becoming a brand storytelling specialist. Jessica shares her passion for storytelling and helping entrepreneurs craft impactful stories.

[00:03:30] - Jessica’s Journey to Entrepreneurship

Jessica discusses her start as an international teacher, her realization that teaching wasn’t her calling, and how the pandemic gave her the opportunity to launch her copywriting business, which eventually evolved into storytelling for brands.

[00:08:09] - The Importance of Self-Reflection in Storytelling

Jessica explains how self-reflection helped her refine her business focus, emphasizing the value of aligning personal passions with professional goals to craft authentic brand stories.

[00:11:14] - Framework for Crafting a Story

Jessica introduces her storytelling framework: "Who I was, what happened, and who I am now," and explains how to identify defining moments and lessons learned to create a compelling narrative.

[00:15:37] - Vulnerability and Cultural Differences in Storytelling

Jessica talks about overcoming the fear of vulnerability in storytelling and addresses cultural differences that can impact how much of a story someone is willing or able to share.

[00:21:00] - The Transformational Power of Storytelling

Kelley and Jessica discuss how changing the narrative around personal experiences can lead to healing and self-discovery, emphasizing the balance between sharing vulnerability and avoiding oversharing.

[00:24:53] - Business Benefits of a Compelling Story

Jessica explains how a well-crafted story aligns with a business’s core values, attracts ideal clients, and creates a memorable impression that helps entrepreneurs stand out.

[00:29:34] - Evolving and Refining Your Story

Jessica shares how brand stories evolve over time as entrepreneurs grow and change, encouraging regular updates to ensure stories remain authentic and relevant.

[00:33:10] - Practical Applications of a Brand Story

Jessica suggests applying stories to bios, LinkedIn profiles, social media, and websites, ensuring consistency across platforms and aligning branding with personal values and mission.

[00:40:58] - Call to Action: Reintroduce Yourself

Jessica encourages listeners to write a reintroduction post on social media, focusing on authenticity and speaking to their audience as if addressing a close friend.