Social Media Strategy 2024: The Ins & Outs

That Doesn't Work Anymore

Join Daniel and Kayla as they dive deep into 2024's ins and outs of social media marketing.

Trend Talk - TikTok as a Search Engine:

• The buzz around TikTok as a search engine and its growing popularity.
• The trust factor in TikTok's search, and the importance of adapting strategies to user behavior.
• TikTok's recent addition of ads in search results and the potential for keyword bidding in the future.

Video Dominance:

• The era of video marketing, with Meta witnessing a shift from static to video content.

LinkedIn's Long-Format Video Success:

• The surprising success of long-format videos on LinkedIn, noting the recent shift to a more professional tone on the platform.

Diversifying Platforms:

• Risks of relying solely on one social media platform, especially with changes in user behavior.
• The need to focus on the audience/community rather than blindly following trends.

Reddit - The Rising Star in Social Search:

• Reddit's evolution as a prime real estate for advertisers, blending search functionality and authentic community engagement.

Introducing MegaThreads on Reddit:

• MegaThreads as a blog post-like feature, allowing in-depth engagement with audiences.
• The potential for brands to showcase products, trends, and gather customer reviews in MegaThreads.