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Digital Attribution Made Easy: Connecting Banking & Retail Through Payments Media With SnippMedia's Tom Burgess
Manage episode 403313848 series 3522161
Omni Talk Retail에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Omni Talk Retail 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Tom Burgess, the President of SnippMedia, joined Anne and Chris to share his thoughts on how CPGs can attribute in-store retail purchases by leveraging banks’ loyalty programs, and how retailers can also plug these same loyalty programs into their retail media networks.
In this podcast, Chris and Anne go deep with Tom on:
- The history of bank card loyalty programs and attribution
- How new digital media channels can power attribution by connecting banking apps and retail purchases
- How payments media allows banks to offer targeted deals and cash back to incentivize their card usage
- How CPGs, in particular, can now reach bank loyalty program members with offers at the point of purchase on their banking apps
- And ultimately how the whole process simplifies digital attribution by connecting ad views to store purchases
With 60 million engaged consumers on banking apps, payments media represents the potential for retail media to expand in innovative directions, linking financial services to in-store buying in a new win-win structure.
Music by hooksounds.com
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