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RFM174 – How Agencies Should Measure Their Performance with Marcel Petitpas
Manage episode 377519918 series 3510896
Pete Everitt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pete Everitt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Main talking points include:
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- Key metrics to track
- Targets to aim for & industry benchmarks
- Exactly what formulas to use to calculate them
Example metrics:
- Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending)
- Utilization Rates
- Average Billable Rates
- Labor Efficiency Ratio
Marcel's Bio:
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency.
He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.
When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.
Links:
Twitter / X: @Parakeeto
Website: www.parakeeto.com (👈 you can also get the Toolkit from here)
Podcast: The Agency Profit Podcast
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