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RFM172 – If I had to start my Digital Agency again, what would I do?
Manage episode 376810905 series 3510896
Pete Everitt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pete Everitt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Main talking points include:
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#1 – look inwards – "What do YOU want?"
- What type of lifestyle do you want?
- What interests you?
- How much money do you want to make?
- Do you want to be in a location?
- Do you want staff?
- How will it serve you?
#2 – where can I make a difference?
- What is your skill set, and how can that commercial impact on businesses?
#3 – do any of my points above line up?
- If no, what industries are cash rich?
- Legal
- Jewellery
- Financial Services
- Events
- (Industries that are used to spending money to make money)
#4 – create my proposition (and my product / service)
- How can I help you, and why thats a benefit to you
- How we work together over time (recurring and non-recurring options)
- Do this to MVP level
#5 – network
- Content creation, SEO, email funnels are all good, but they're not fast
- Meeting people face-to-face IS fast
- Be clear about what you do (and do NOT) do
#6 - make sales
- So far, everything is just theory – an idea doesn't work until someone buys it.
- With 5 customers I can start to make improvements
- With 10 customers I can start to make processes
- With 20 customers I can start to delegate (if I want)
- Do something towards making a sale EVERY DAY.
#7 - review, refine, rescope, repeat
- When it feels right
- Does it deliver?
- Does it work for me?
- Does it work for them?
- Is my price right?
- Can I be more efficient?
- How do I serve more people?
- When do I review again? <- This is my target
#8 - keep an eye on company value
- Will I EVER want to sell it?
- If so, this needs to operate away from me – always keep that in mind
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