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017 – Your First SEO Discussion With Clients
Manage episode 395952987 series 3510895
SEOHive에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SEOHive 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Initiating SEO discussions with clients can be hard – regardless of if this is a new client on a client you've had for years...
In this episode we explore strategies for approaching SEO sales conversations, emphasizing the importance of presenting SEO as an opportunity rather than a hard sell. We discuss the importance of understanding a client's current business state, objectives, and expectations for SEO.
We also cover themes such as assessing a client's website performance, conducting keyword research, setting realistic targets, the challenges of working with brand new businesses and the importance of not overcommitting to unattainable goals.
Main talking points include:
- Approaching SEO sales conversations: Presenting SEO as an opportunity rather than a hard sell.
- Understanding the client's business: Assessing the current state, objectives, and expectations for SEO.
- Assessing website performance: Analyzing client's website for SEO readiness.
- Conducting keyword research: Importance of selecting appropriate keywords for client's business.
- Setting realistic SEO targets: Importance of achievable goals, especially for new businesses.
- Charging for SEO services: The need for agencies to charge fairly.
- Long-term client relationships: Focusing on sustained growth and consistent results.
Download the SEOHive SEO Audit & Sales Presentation Template.
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