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Ep. 48 Laura Morrison from Amagi joins us on the AdTechGod Pod
Manage episode 442973418 series 3507114
AdTechGod, The AdTech God and The AdTech God에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 AdTechGod, The AdTech God and The AdTech God 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
AdTechGod sits down with Laura Morrison
Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi.
Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry.
Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together.
Thank you to AdLib for sponsoring this episode.
Takeaways
- Be curious and never stop learning in the ad tech industry.
- Ask questions and seek knowledge from experienced professionals.
- Consolidation in the industry can present challenges for tech providers.
- Platforms and OEMs are becoming the new publishers in the streaming and CTV space.
- Build connections and network to share knowledge and grow together.
Chapters
- 00:00 Introduction and Background
- 03:13 The Journey in Ad Tech
- 07:57 Transition from Ad Ops to Business Development
- 10:30 Challenges in Business Development and Partnerships
- 12:28 Consolidation in the Ad Tech Space
- 17:31 Platforms and OEMs as the New Publishers
- 25:14 Building Connections and Sharing Knowledge
60 에피소드
공유
