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Interview with Vincent Peters: The reality of a category journey
Manage episode 404904836 series 3503888
Categorical에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Categorical 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Difference Engine we talk to a captain at the helm of the category ship.
Vincent Peters brings a wealth of experience to the table, having held prominent leadership positions at renowned companies such as TIBCO, Qlik, Siebel Systems, and Oracle. Not only has he navigated the global landscape of tech leadership, but he's also delved into entrepreneurship, co-founding Curo Technologies, which was later acquired by Adobe.
At Productsup, Vincent spearheads a category-leading Product to Consumer (P2C) commerce platform that revolutionizes product content management and fosters crucial connections between brands, retailers, marketplaces, and consumers.
In our conversation today, we'll delve into Vincent's motivations for category design, his experiences leading a category-defining company, and the invaluable lessons he's learned along the way.
There is more information on how to design your category on our blog
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19 에피소드
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