Personalisation and Intent Data with Jeff Ignacio and Brent Keltner
Manage episode 442249542 series 3489883
Our host, Jeff Ignacio, sits down with Brent Keltner. They discuss personalisation and how to craft your outreach to match the organisation, not just the individual. They also discuss the importance of intent data and how to leverage this to engage with prospects, as well as how to sell to revenue operators.
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