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Future-Proof Your Brand: Insights from Branding Guru Mitch
Manage episode 450137410 series 3482355
Brett Deister에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Deister 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Branding guru Mitch joins us to share essential strategies for future-proofing your brand in 2024. With over 30 years of experience in brand strategy, he emphasizes the importance of embracing emerging technologies like artificial intelligence and augmented reality to stay competitive. As societal trends evolve, understanding the motivations of younger generations and their expectations of brands becomes crucial. Mitch also discusses the impact of Web3 on consumer relationships, highlighting the shift towards direct engagement and data ownership. Tune in to discover how you can leverage these insights to enhance your brand management and navigate the rapidly changing landscape of marketing.
Takeaways:
- Mitch emphasizes the importance of understanding societal trends to future-proof your brand.
- Embracing AI technology is essential for staying competitive in today's marketing landscape.
- Brands must experiment with emerging technologies to adapt quickly to changing environments.
- A clear purpose beyond profit is crucial for connecting with younger generations.
- Marketers should not fully rely on AI; human oversight is essential for brand safety.
- Virtual reality and augmented reality offer unique opportunities for brand engagement and customer experience.
Links referenced in this episode:
Companies mentioned in this episode:
- Unilever
- Coca Cola
- Wells Fargo
- Ally Bank
48 에피소드
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