REPLAY - Breaking the Mold: Rethinking Influencer Content for Authenticity and Creativity

Inside the Click

Monica is deep in her move to DC (follow along on her TikTok and Instagram!) so we're going to be replaying a few episodes the next few weeks.

This discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and value-driven posts rather than focusing solely on items or trends that convert. More info below:

• There's a lack of representation for 30-something vloggers on YouTube, compared to younger and older creators. It seems there's hardly any relatable content for people in their 30s.
• Dive into TikTok's move towards longer videos, hinting at a change in content creation. We compare Instagram and TikTok, noting how Instagram can feel more judgmental despite both platforms having similar negative comments.
• We explore how millennials are torn between traditional family expectations and the more non-traditional ways of younger generations. Then, we delve into influencers and how some lack innovation, constantly pushing the same stuff without evolving.
• Discuss the importance of creativity and unique approaches in content creation. It's not just about numbers but finding ways to connect with your audience. No one-size-fits-all strategies here!

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