Jonah Wright에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jonah Wright 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Jonah Wright에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jonah Wright 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jonah Wright에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jonah Wright 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today I am honored to sit down with Wall Street Journal best-selling author, Ken Rusk. Ken’s book, Blue-Collar Cash, is an incredible resource for anyone looking to create a successful life in the blue-collar space. We have a great conversation covering many topics including goal setting, creating “comfort, peace, and freedom”, INTRA-preneurship, and much more. Here's a brief introduction to Ken from his website: “Ken spent his younger years digging ditches and working in construction. He never went to college. Instead, he made goals, planned, and worked hard for thirty years. Now, Ken is a very successful entrepreneur with multiple businesses and revenue streams. Ken Rusk specializes in mentoring and has coached hundreds of young people in areas such as short, mid, and long-term goal setting, life visualization, career paths, and sound financial planning. He is passionate about helping people achieve their dreams regardless of their educational background or past.” Be sure to order a copy of Ken’s best-selling book Blue-Collar Cash: https://www.amazon.com/Blue-Collar-Cash-Secure-Future-Happiness/dp/006298960X/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1693829357&sr=8-1 Couple that with Ken’s online course to maximize everything Ken has to offer! https://www.kenrusk.com/the-path/…
Today we sit down for an interview with Jonah's good friend and financial advisor, Layton Harris. Layton is the founder of Harris Financial and specializes in providing world-class financial planning and advisory services for his clients. On today's episode, Layton and Jonah discuss the foundations of a good financial plan and the essential elements required in order to set yourself up for a successful financial future. They also discuss their faith, the importance of grit, how to stare down hardships, their experiences scraping pennies, and much more. If you would be interested in discussing your financial plan with Layton, he can be reached at 417-425-5767 or by email layton.harris@nm.com A bit about Layton in his own words: "As a man of God, I have been called to help others create a life of abundance, so they can pursue their dreams fearlessly, and give God all the glory through the process. I want to empower my clients to live out the life they have envisioned for their family. In order to do that, I teach my clients how to save, and position their dollars in a way that is more efficient than they ever thought was possible. I know this decision isn't easy, and it is hard to trust someone else with what you have worked hard to create. However, if you resonate with anything that I have described in this message, you would be crazy to not find some time to meet with our team and see if we can be the right fit for you."…
Welcome to the Blue-Collar Blueprint Podcast (BCBP) Episode 11. Today, we dive into a bunch of fantastic questions from our audience members. Jonah, answers questions like, "Am I too old to get started in the trades?" "Should I get a Realtor's license?" "How do I know what work to do on my investment properties?" and much more! [00:00] Introduction / Welcome: Prepare for an informative and engaging session as we tackle our audience's burning questions. [8:45] Am I Too Old to Learn a Trade?: Uncover the truth about age and starting a career in the trades. Jonah provides valuable insights to inspire those considering a late entry into the industry. [18:04] I'm a First-Year Electrician, and My Lead Guy Is a Jerk—What Should I Do? Explore strategies to navigate challenging work environments. Learn how to address conflicts and foster a positive workplace atmosphere. [22:48] High School Graduate with Dreams of Construction and Real Estate: For aspiring professionals interested in construction and real estate, Jonah offers guidance on preparing for a rewarding career path post-graduation. [28:45] Establishing a Good Credit Score for Homebuying: Unlock the secrets to building a strong credit score to secure your dream home. Discover the steps to take for a solid financial foundation. [30:13] Gather Tools: Learn about essential tools that can elevate your performance and efficiency in your chosen trade. [36:09] Should I Get My Realtor's License?: Jonah delves into the pros and cons of obtaining a Realtor's license. Gain insights into its impact on your real estate endeavors. [43:08] Knowing What Work to Do on Your Real Estate Investments: Uncover valuable tips for making informed decisions on property improvements and renovations. [47:16] Update on My Blue-Collar Journey: Join Jonah as he shares his personal blue-collar journey, providing inspiration and motivation for aspiring tradesmen. [47:16] Closing / Thank You: We conclude with heartfelt gratitude to our audience and closing message.…
Welcome to the Blue-Collar Blueprint Podcast (BCBP) Episode 10. In this game-changing episode, we reveal ten powerful strategies and guidelines that will empower you to earn $1,000 dollars a day consistently in your trade. Join us as we explore real-life examples of tradesmen who command this income level and share valuable tips for newcomers entering the trades. [00:00] Welcome Settle in for an empowering discussion on elevating your income in the trades. Learn the secrets to consistent $1,000-a-day earnings. [2:32] Get Out of the Scarcity Mindset Break free from limiting beliefs and embrace an abundance mindset. Understand how shifting your perspective can revolutionize your earnings. [5:52] Run Your Own Business Explore the potential of running your own trades business. Discover how entrepreneurship can unlock your earning potential. [7:36] Specialize Dive into the art of specialization. Learn how becoming an expert in your niche can attract premium-paying clients. [10:32] Maximize Your Value Uncover strategies to maximize your value as a tradesman. Discover how delivering exceptional service can command higher rates. [11:52] Efficiency and Quality Master the balance between efficiency and quality. Learn how delivering top-notch work in shorter durations can increase your daily earnings. [13:36] Short-Duration Projects Explore the benefits of focusing on short-duration projects. Understand how completing multiple projects quickly can amplify your daily income. [15:15] Run a Tight Ship Optimize your operations and reduce waste. Discover how running a tight ship can boost your profits. [16:08] Stay in the Sweet Spot Find your sweet spot in pricing and market demand. Learn how to position yourself for maximum earnings. [17:40] Understand Your Customer Gain insights into understanding your customers' needs and preferences. Tailor your services to deliver unparalleled value. [21:04] Keep Overhead Low Minimize expenses and keep overhead costs low. Learn how efficient cost management can impact your daily earnings. [21:52] No Longer an Hourly Worker Transition from hourly work to value-based pricing. Discover how this shift can transform your earning potential. [24:34] Trades I Hire for $1,000 a Day Explore real-life examples of tradesmen who command $1,000 a day for their work. Learn from their success stories. [31:48] What Sets These Guys Apart from Everyone Else Understand the distinguishing factors that set high-earning tradesmen apart from their peers. [34:33] Mailbag: Advice for a New Job in the Trades In our mailbag segment, we address tips and advice for newcomers entering the trades for the first time. [40:12] Update on My Blue-Collar Journey Join us as we provide an update on our blue-collar journey and share our progress. [44:09] Closing We conclude with a powerful call to action, urging you to implement these strategies and unlock your true earning potential in the trades.…
Welcome to the Blue-Collar Blueprint Podcast (BCBP) Episode 9. In this captivating episode, we sit down with Tommy Harr, a 29-year-old home inspector turned real estate investor. Tommy has built an incredible portfolio of more than 60 cash-flowing rental properties in just 5 years. Join us as we unravel the secrets to his triumph and gain invaluable insights into the world of real estate investment. You can connect with Tommy Harr at: www.tommyharr.com Instagram: tommyharr05 [00:00] Introduction Meet our exceptional guest, a former home inspector turned real estate investor. Discover how his career path shifted towards a prosperous future in real estate. [3:26] Investor's View on Contractors Get a unique perspective from our guest on working with contractors in real estate. Learn the strategies that set investors apart in this vital aspect of the business. [11:14] Home Inspection Guide Delve into the significance of home inspection for real estate investors. Understand the crucial role of thorough inspections in making informed investment decisions. [27:59] What is Financial Freedom Explore the concept of financial freedom with insights from our guest's personal journey. Learn how real estate investment played a pivotal role in achieving this goal. [34:45] Wholesaling Real Estate Uncover the lucrative world of wholesaling real estate. Our guest shares how this strategy propelled his success in the real estate market. [45:49] First-Time Buyer's Guide Gain expert guidance on entering the real estate market as a first-time buyer. Our guest provides essential tips to ensure a successful start. [55:59] Strategies for Tradesmen Learn how being a tradesman influenced our guest's real estate investment strategies. Discover how to leverage your existing skills for maximum success. [1:02:39] Real Estate Community Explore the power of networking and community in the real estate industry. Our guest highlights the benefits of connecting with fellow investors. [1:09:00] Closing Remarks, Conclusion, and Summaries We conclude with valuable closing remarks, summarizing the key takeaways from our guest's remarkable journey into real estate investment.…
Today on the Blue-Collar Blueprint Podcast, I'm going to show you how to invest in real estate, even if you don't have any money to invest with. In this episode, I will unveil strategies to kickstart your real estate journey, show you how to negotiate your first "no-money down" investment opportunity, and much more. [2:26] Introduction Embark on your real estate journey with zero capital. Learn how to use the techniques to overcome financial constraints and still achieve real estate success. [6:05] Creative Partnerships Introduction Gain valuable insights into the perspective of real estate investors when working with contractors. Understand the importance of building strong partnerships. [9:30] Sample Deal Analysis Master the art of home inspection. Learn the essential tips and techniques to evaluate properties and make informed investment decisions. [13:45] Sample Seller Partnership Define the terms of the investment and be honest with your future partner. [23:11] Building your credit Leverage the power of credit in real estate. Credit cards are a lifeline for those limited with cash. [27:45] Researching Deals in the MarketMindset and approaches for finding deals on or off market. [30:10] Renting vs. Owning: Learn how to get creative with zero capital to be building equity instead of renting. [39:15] Collecting Your No's Find deals. Partner with your seller. Get creative. Do what you have to do with zero capital. Don't forget to hit the LIKE button, SHARE this podcast with your network, and SUBSCRIBE to our channel for more insights and strategies for real estate success. Engage with our content to support us in creating more enriching episodes! #BlueCollarBlueprint #BCBPEpisode8 #RealEstateJourney #ZeroCapitalInvestment…
Today on the Blue-Collar Blueprint Podcast we sit down for an interview with Chase Ammirati. Chase is the owner and founder of Build Up Innovation, a growth and content marketing company. As a young entrepreneur, Chase is interested in breaking into the Real Estate Investment space to diversify his portfolio and push towards financial freedom. As a total novice in the Real Estate game, he asks Jonah a ton of insightful questions about how to get started, pitfalls to be aware of, financing options, how to source deals, and much more.…
Today on the Blue-Collar Blueprint Podcast, we'll take a look at the HVAC trade with our guest Cory Regan. He tells us all about how he got started in the AC business, some of the mistakes and hardships he faced as he developed his skillset, and his best advice for newcomers to become successful in the business. This episode is dedicated to all aspiring tradesmen who aim to build financial freedom with a trade skillset: specifically the HVAC Trade. We delve into how you can leverage your HVAC skillset into a solid income, and use those same skills as a launching point to build financial freedom via real estate investing.…
Today on the Blue-Collar Blueprint podcast we’re going to tackle the question: “What trade should I learn?” There’s no question about it; Investing your time and effort into the right trade is critical to your success in the Blue-Collar world. So I’ll give you a handful of action steps that will help point you in the right direction so that you can choose a great trade and get right into Learning, Earning, and Churning! We’ll also dive into the mailbag for some important guidance and advice on starting your real estate portfolio. I’ve also got a couple of updates on the wild twists and turns that our latest real estate deal has thrown at us so you can get a taste of what it’s like in the real-life world of real estate investing. Have a question for the mailbag? Visit www.bluecollarblueprint.com/mailbag Instagram @bluecollarblueprint…
Today on the BCBP Podcast, I’m going to show you how to earn 50 thousand dollars in exchange for about 1 month of your time. Now I know that sounds awfully click-baitey, but regardless of how it may sound, just this last week, I personally locked down a real estate investment that will do just that, and I’ll take you through that process step by step so you can see what I did and how I did it, so that you can take that gameplan and apply it to your life.…
On today’s show, Jonah sits down with a man who has lived the Blue-Collar Blueprint to its fullest. Our guest today is Earl Wright—he tells the story of how he went from pounding shingles as a laborer for a few dollars an hour, to working his way up through management, mastering his trade, starting his own successful roofing company, and eventually breaking into the wide, wide world of real estate investment. Tune in to hear this incredible story and learn from a man who has lived the Blue-Collar Blueprint from start to finish. This interview is chock full of tasty tidbits, practical wisdom, humor, and encouragement…enjoy!…
On this episode of the Blue-Collar Blueprint podcast, we’re going to dive into the weeds and break down one of the most critical action steps that ANY worker can implement on their job site in order to dramatically increase their productivity. We’re also going to take a look at an incredible tool that will open up incredible opportunities for anyone who is willing to put this powerful resource to work.…
What is the Blue-Collar Blueprint? What can I expect to get out of this show? Who is the Bald guy behind the mic and why does he think he can add any value to my life? Why should I invest my time with this podcast? All great questions that we will answer on Episode #1
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