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A Conversation with Laura Fava, SVP of Customer at Raft
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In this episode of our Women in Tech podcast, Giles Daniels
speaks with Laura Fava, SVP of Customer at Raft, a platform automating freight
forwarding through AI.
Originally from Berlin and now based in the US, Laura began
her career in freight operations before moving into tech - bringing first hand
logistics experience into customer facing SaaS roles. She reflects on what it
takes to build trust in a high stakes, often manual industry, and how that
foundation informs Raft’s approach to onboarding, integration, and long-term
value creation.
Laura shares how her early experience on the brokerage floor
shaped her approach to problem solving and resilience - skills that became
essential as she moved into tech. At Raft, she draws on that operational
background to help customers implement automation in a way that fits their
day-to-day reality. She talks about treating customer success as a revenue driving
function, the importance of speaking the customer’s language, and why deep
industry knowledge is essential to building trust in complex supply chains.
Finally, Laura shares the advice she would give her younger
self and reminds us, that curiosity and persistence often matter more than
certainty.
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