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Episode 9: What it Means to Optimize the O2C Process with APQC's Marisa Brown
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The premise of running a business is pretty straightforward: exchange goods or services for payment, and hopefully return a profit. But when you zoom in on the processes at play, things start to get a lot more complicated. Between the product and payment comes a combination of transactional and higher-value activities, customer-facing opportunities and critical organizational handoffs — a complex process better known as the order-to-cash (O2C) cycle.
In Episode 9 of Esker On Air, host Scott Leahy talks with Marisa Brown, APQC’s Senior Principal Research Lead for Supply Chain Management, to shed some light on what the O2C cycle is, how it works, and how business leaders can optimize and capitalize on it. Listen to the new episode to get answers to important questions like:
· Why should you be paying attention to the O2C cycle right now?
· Where do you start when it comes to optimizing O2C processes?
· What tools and technologies can help get the most value out of your O2C processes?
· How has the pandemic affected O2C optimization?
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