Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio
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In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes guests John Gillie, Founder & CEO of TruckTractorTrailer.com (TTT), and Allan Anastacio, Head of Sales & Sales Operations at TTT. From traditional to digital, John and Allan take us into the world of conversion marketing within the trucking industry. They discuss the unique challenges and opportunities in modernizing the trucking industry by providing a digital marketplace for buying and selling trucks, along with various services like financing and insurance.
Erik, John, and Allan discuss:
- Modernizing the trucking industry to keep up with industry standards and meet customer expectations.
- Buyer-seller imbalance: attracting and retaining buyers and converting visitors to customers.
- The right tools and partnerships are crucial for their growth.
- Refining their website's user experience.
- Continuous improvement and adaptation are key to navigating a rapidly changing market and achieving long-term success.
Host: Erik Christiansen, CEO of Justuno
Guest: John Gillie, Founder & CEO of TruckTractorTrailer.com
Guest: Allan Anastacio, Head of Sales & Sales Operations at TruckTractorTrailer.com
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